Coway, Lotte Hotel & Resorts Collaborate… Introducing Birex Partner Rooms < Distribution < Article

Coway (CEO Seo Jang-won) announced on the 22nd that it has collaborated with Lotte Hotel & Resorts to introduce Birex affiliate rooms at Lotte Hotel Seoul and L7 Haeundae.

This partnership was pursued to expand the customer touchpoints of Coway’s sleep & healing care brand BEREX and to provide differentiated brand experiences for both companies through mutual cooperation with Lotte Hotel & Resort. Coway created a premium relaxation space by installing BEREX massage chairs and pebble chairs in hotel rooms, and Lotte Hotel introduced a BEREX partnership room package product.

The Birex affiliated rooms are five rooms in the Lotte Hotel Seoul Executive Tower and eight rooms in L7 Haeundae. The rooms are equipped with Birex Pebble Chairs and Noble Air Purifier 2, providing guests with a comfortable rest in a clean environment during their stay.

In particular, L7 Haeundae has specialized Berex rooms such as the Ocean Suite and Studio Suite as part of the ‘Relax with BEREX’ package, where you can experience Berex products while enjoying the Haeundae ocean.

The Pebble Chair, a massage chair installed in the guest room, is a furniture-type massage chair with a trendy design, and is a product that satisfies both aesthetics and functionality by applying a premium massage system. Equipped with Coway’s patented technology, ‘Hot Stone Therapy Tool’ and ‘3D Massage Module’, it provides powerful concentrated thermal massage and three-dimensional massage effects despite its small size, and is receiving high consumer satisfaction.

Coway is holding various events to celebrate the opening of the Birex partnership room with Lotte Hotel & Resort. Coway.com is holding an event to give away hotel accommodation vouchers to customers who purchase Birex massage chairs, and various customer participation SNS events will also be held on Coway’s official Instagram.

A Coway official said, “We hope that through this partnership, many customers will be able to experience the differentiated value of relaxation by experiencing the Birex massage chair in various places,” and “We plan to expand experiential marketing in the future so that more customers can experience Coway Birex products anytime, anywhere.”