(Creation of the week) “You can’t imagine all the memories we have in store for you”, new campaign from Accor – Budgets > Agencies

Insight

The Accor hotel network, premium partner of Paris 2024, is launching a new brand campaign on the occasion of the Paris 2024 Games around the notion of hospitality.

Device

Created by the Havas Play agency, this campaign with the slogan “You can’t imagine all the memories we have in store for you”, illustrates the state of mind of the hotel group’s brands represented by 40,000 employees renamed “Heartists”, who have prepared to offer all spectators the opportunity to create their most beautiful memories. By showcasing these dedicated employees, Accor demonstrates son expertisebut also his sense of hospitality. We follow Jean, a concierge who will live an extraordinary adventure to bring an ice cream to a little girl and make her smile again, or a waitress who shows astonishing dexterity to prevent a catastrophe, or a receptionist who will stop at nothing to bring a forgotten camera to a customer… “The campaign aims to celebrate the spirit of the Paris 2024 Olympic and Paralympic Games and to highlight the values ​​of excellence, self-improvement and respect which are dear to Accor. It highlights Accor’s sense of hospitality and its ability to offer exceptional experiences to its customers at all the major events that inspire and unite people around the world,” says Stéphanie Dartevelle, VP Sponsoring Europe & North Africa of the group. This campaign is based around a main film directed by Vincent Lobelle (Iconoclast), two short formats and a visual shot by Aurélien Chauvaud.

Goals

Brand campaign aimed at highlighting the mindset of the group’s employees, the hospitality DNA to guarantee a memorable customer experience.

The opinion of Fabrice Plazolles, Creative Director of Havas Play

“We have been supporting Accor for a long time on all of its partnerships and for the Olympic Games, the brand wanted a memorable film, which reflects the values ​​of the group. We are signing a campaign that is very much rooted in Paris, which triggers internal pride and represents Accor’s added value. This film, which is a comedy, creates emotions and tells what Accor is, well beyond the Olympic period. We filmed three days in Paris over a month and a half. It is an ambitious film for Accor, which is not used to speaking out. This very premium brand is highly anticipated and requires us to work with the best directors.