Curly announced on the 24th that the transaction amount of partner companies participating in online and offline beauty events increased nearly four times compared to the same period last year.
Curly held its first offline beauty festival, ‘Cully Beauty Festa 2024’, at Dongdaemun Design Plaza (DDP) on the 10th and also held a special exhibition of the same name online. A total of 411 brands, including 90 brands that participated in the offline event, participated in the online special exhibition held for 12 days, showing over 4,400 products at discounts of up to 82%.
In particular, the growth of brands participating both online and offline was notable. The overall transaction amount of brands participating in the ‘Innovation Pavilion’, such as Phytomer and Pressian, increased 6.6 times compared to the previous year. The transaction amount between d’Alba and La Roset increased 200 times. The transaction amount of luxury brands participating in the ‘Prestige Pavilion’, such as Shiseido and Lancome, also increased by more than 2.6 times.
By category, the growth rate of skin care transaction amount was the highest at 38 percentage points (p). This was followed by makeup (30%p), body care (26%p), and luxury beauty products (23%p).
The average daily number of Curly Mall visitors also increased by more than five times. Among them, customers who are using Beauty Curly for the first time accounted for nearly 20%, which was analyzed to have achieved some results in terms of securing new customers.
Jeon Mi-hee, head of Beauty Curly Group, Curly Product Marketing Headquarters, said, “The excitement of the Curly Beauty Festival, enjoyed by over 20,000 people, continued online, and we were able to achieve meaningful results together with participating partners.” She added, “We will continue to provide good products and great partners to more customers.” “We will continue our efforts to present it to everyone,” he said.
Reporter Lee Hwa-yeon hylee@segye.com
Source: www.segyebiz.com
