More and more people are not interested, they want simpler solutions in vehicles
Dacia has vowed to stick to simple in-vehicle systems, with the brand’s chief executive Denis Le Vot saying that while a certain level of technology will be needed to attract new customers, many buyers are not keen on touchscreen-dominated cars.
– There are 420 million people in Europe and not all of them are technically savvy. Look at the Bigster, it’s all mechanical, we call it a piano in French, with buttons to adjust the functions – said Le Vot, speaking at the recent presentation of the new Bigster SUV at the Paris Motor Show, as reported by Auto Express.
– I have nothing against brands that offer cars with a lot of technology, but I just want to say that there is a percentage of the population that is not interested, and that percentage is growing.
Le Vot said that cutting back on complex technology helps to maintain Dacia’s position as a recognizable brand that, in its own right, offers value for money.
– If you look at the price of SUVs in the C segment five years ago, it was below 30,000 euros, and if you take today’s figures, it is above 35,000 euros. Maybe customers like the technology, but that’s not the point, five years ago you bought a car for 28,500 euros and now you come to the same showroom and ask for a new one, with lots of screens, lots of technology, lots of everything, for say 36,000 euros?! From 29,000 to 36,000 in five years, whose salary has grown enough to afford it?
According to the head of Dacia, the brand’s approach is to bring customers from more expensive brands, who then choose better equipped Duster models, for example.
Source: Revijahak.hr / Autoexpress.co.uk
Photo: Autoblog.rs Archive / Dacia
Source: autoblog.rs
