Consumer expectations are constantly evolving and digitalization has transformed many areas of daily life. Buying products and services online is now an established practice. To meet these new needs, Dacia has decided to focus on digitalization, offering its buyers a multi-channel way of contacting the brand. To meet these needs, Dacia launched DOBA (DACIA Omnichannel Business Acceleration), a platform that allows you to book a new Dacia Duster and Dacia Spring online, conveniently from home. This system is fits perfectly into the brand strategywhich aims to provide solutions suited to the current context and to offer an omnichannel path.
By accessing www.dacia.itthe user can select the model of interest and choose whether to fully configure the vehicle or opt for some predefined configurations that guarantee priority delivery. To proceed with the reservation, it is necessary to create a My DACIA account, which will also allow you to monitor the progress of the order.
Booking requires a deposit of only 150 eurospayable via Stripe with credit card or Google Pay. After booking, the customer is contacted by a Dacia Guide for any clarifications on the purchase and the selected model. Subsequently, the chosen dealer will contact the customer to arrange an appointment in the showroom and place the final order. In this case, the 150 euros of booking are returned.
The first models that can be booked online for 2024 are the Dacia Duster and Dacia Spring 100% electric. Booking guarantees the same purchasing conditions as when configuring online. In addition, for the new Duster, DOBA ensures delivery priority compared to an order placed at the factory, if you choose one of the predefined configurations.
Source: www.autoblog.it
