DAPURPACUID – It cannot be denied that Daihatsu Gran Max has succeeded in attracting business people in Indonesia, even to various export destination countries, although with different names.
Filling the light commercial vehicle segment, this product, which comes in two variants, namely pick-up and blind van, has succeeded in gaining the trust of business actors in the MSME (Micro, Small, and Medium Enterprises) industry.
Even from the sales sector, Gran Max has been successfully appointed as one of the products that contributes significantly to the national economy.
This is supported by its achievements throughout 2023, which became the main choice for business actors, starting from Gran Max PU (Pick Up) which contributed around 56% in the Low Pick Up segment, and Gran Max MB (Mini Bus) at 92% in the Semi Commercial segment.
In total, until semester 1 2024, Gran Max has successfully become a Business Friend for business people in Indonesia and has sold more than 820 thousand units, since it was first launched in 2007.
And through the 2024 GIIAS event, PT Astra Daihatsu Motor (ADM) also appreciates Gran Max car owners as supporters of its business performance so far.
Marketing Director and Corporate Communication Director of PT Astra Daihatsu Motor, Sri Agung Handayani hopes that Gran Max can be the main choice for entrepreneurs, both those who are just starting a business, or those who are developing their business.
“We would like to thank business people for their trust in Daihatsu Gran Max as part of their business development, and to contribute to Indonesia’s economic growth,” he added.
Data from the Indonesian Ministry of Cooperatives & SMEs notes that the types of businesses in Indonesia are dominated by MSMEs and have continued to grow by 2 million MSMEs in the last 4 years.
Currently, there are more than 66 million MSMEs operating in various fields, and dominated by food and beverage or culinary businesses, reaching 28.5 percent.
Daihatsu said, there are various reasons why business people prefer Gran Max as their Business Friend. The most important is a reliable vehicle on various road terrains.
This is acknowledged by culinary business players who sell various foods mobilely, or what is familiarly called a food truck. One of them is Dendy Aviandri.
As one of the Jakarta Food Truck Community (KFJ), he said that the development of the Food and Beverage Business using Food Trucks has been quite rapid recently.
According to him, reliable, sufficient capacity and durable vehicles are important considerations in choosing vehicles for the business they are engaged in.
“Gran Max is the main choice that can meet these criteria and is suitable for business people. In fact, Gran Max is used by 75% of business people in our community,” he explained.
The same thing was also expressed by another Gran Max user, whose unit was displayed at the Daihatsu booth at GIIAS 2024, Gerry Reymarch Sitepu.
The owner of the healthy drink business labeled FRUITYLICIOUS said that he had been using the Daihatsu Gran Max PU for 12 years since 2012.
“While using the Gran Max PU, I feel that this car has reliable and durable performance. In addition, the Gran Max is also able to fit and is strong enough to carry large capacity goods, and is easy to maintain,” he concluded.
During the 2024 GIIAS period, Daihatsu offers various conveniences for owning a Gran Max, especially the Pick-up variant, including special community discounts such as KFJ.
Also offered are special interest rates, free credit administration, Lucky Dip with various attractive prizes worth millions of rupiah, cashback from AstraPay, and other attractive promos.
Gran Max has two engine options, namely 1,300 cc and 1,500 cc, and is available in various types starting from pickups with prices starting from IDR 161,450,000, Blind Van starting from IDR 178,100,000 and Mini Bus priced starting from IDR 204,250,000 (OTR DKI Jakarta).
Prices may vary depending on the selected variant, location and region. More complete information and specifications can be viewed through the official website or through the DaihatsuKu mobile apps. (dpid/TH)
Source: dapurpacu.id
