DAPURPACUID – MSMEs (Micro, Small, and Medium Enterprises) play an important role in the Indonesian economy and are one of the drivers of the national economy. The MSME sector also absorbs more than 90% of the total workforce and is one of the highest in the world.
Seeing the importance of the contribution of MSMEs to the national economy, Daihatsu presents the Gran Max model to meet the needs of entrepreneurs as Business Friends in facilitating their economic activities, reliable in quality, maximum load carrying capacity, competitive prices in its class, and ease of maintenance and spare parts.
“We would like to thank the business people for their trust in Daihatsu Gran Max as part of their business development, and to contribute to Indonesia’s economic growth. Hopefully, Gran Max can be the main choice for novice business people in Indonesia,” said Sri Agung Handayani, Marketing Director and Corporate Communication Director of PT Astra Daihatsu Motor.
Gran Max has successfully become the main choice for business people in Indonesia. This is proven by more than 830 thousand customers who have entrusted their choice to Gran Max since its first launch in 2007 until now. There are various business fields, in the MSME sector that use Gran Max as a Business Friend, ranging from logistics, commodities, shuttle cars, culinary, creative industries, and various other businesses. Business people also remain calm with the ease of Gran Max maintenance, especially Pick Up because they can enjoy Free Service services; Vehicle service anywhere with the support of 293 DMS (Daihatsu Mobile Service) units; and a service network of 174 official Daihatsu workshops spread throughout Indonesia.
In total sales until August 2024, Gran Max PU continues to gain trust and become the main choice for business people and contributes around 56% of the Pick Up Low segment with total sales of 28,222 units; and Gran Max MB 92% of the Low Semi Commercial market segment with total sales of 9,488 units. In terms of specifications, Gran Max has 2 engine options with a capacity of 1,300 cc and 1,500cc. Specifically for the 1,500cc engine variant, Gran Max uses a new 1.5L 2NR-VE Dual VVT-I engine that has powerful performance, making it easier for entrepreneurs to carry various loads to the maximum, while still being fuel efficient.
Gran Max 1.5L also has a 14 inch diameter wheel size, so that the ground clearance area or height from the ground is 15 mm higher which can help driving performance remain safe and comfortable when passing through puddles.
Specifically for some 1.5L variants, Gran Max is also equipped with EPS (Electronic Power Steering) to make it lighter when maneuvering while driving in carrying out daily business operations, and also easy to maintain. In the Interior section, Gran Max also has the latest steering wheel design that facilitates driving operations, as well as additional cup holders and dashboard storage for easy placement of versatile items.
Not only that, as a commercial vehicle of choice for entrepreneurs, Gran Max has easy maintenance at a relatively affordable cost, and a stable price. Gran Max is available in various types, starting from Gran Max Pick Up with prices starting from IDR 161,450,000; followed by the Gran Max Blind Van type starting from IDR 179,100,000; and Gran Max Mini Bus starting from IDR 205,250,000 (OTR DKI Jakarta).
Prices may vary depending on the selected variant, location, and region. More complete information and specifications can be viewed through the official website or through the DaihatsuKu mobile app. (dpid/BGS)
Source: dapurpacu.id
