With the rise of e-commerce, more and more entrepreneurs are starting to create online stores. For those who want to build a functional online business, succeeding in this sector requires specific knowledge and a mastered strategy. This is precisely what Dan Tom, entrepreneur and e-commerce expert, offers with his YouTube channel. For free, he shares applicable strategies and techniques for turning an idea into a thriving online business. With hundreds of videos to his credit, Dan Tom is today a reference for entrepreneurs who want to advance in the world of e-commerce.
Why is the e-commerce market experiencing such growth?
E-commerce is recording impressive figures, and the trend is not slowing down. According to a study by the Fevad Concerning the 2nd quarter of 2024, the e-commerce sector grew by 8.4% in one year and product sales increased by 5% with the number of orders increasing again. This study reflects a profound change in consumption habits. Consumers are looking for quick solutions and convenience, and digital perfectly meets these expectations. With easier access to technology, even small businesses can now reach a much wider audience, amplifying the growth of the sector.
The e-commerce market still has a bright future ahead of it. Forecasts show continued growth in online shopping, and new technologies are enriching the customer experience. Artificial intelligence, for example, will make it possible to personalize interactions, and augmented reality is already transforming the act of purchasing. Companies capable of adapting to these innovations will have a real head start. We’ve probably only seen the beginning of what e-commerce can offer.
What sets you apart from other content on the platform?
My goal is to offer learning that is clear, accessible and, above all, human. Many new entrepreneurs enter e-commerce with the idea that they need a huge budget and complex techniques to succeed. I’m not promising magic recipes, because in reality, e-commerce requires work and a progressive approach. On my channel, I focus on the concrete, without false hopes. I want entrepreneurs to understand each step and feel empowered to apply them.
I cover the fundamentals: SEO optimization, content strategy, paid advertising, customer loyalty… But always in a practical and realistic way. I show how to build a strategy step by step, without getting lost in complex theories or vague concepts. Each video is designed so that even someone starting from scratch can move forward with confidence. The idea is that everyone progresses at their own pace, without pressure, with a real understanding of what they are doing.
Source: www.ecommercemag.fr
