DANSE – Challenge accepted. Residents of the town of Middleborough in the United States took up the challenge of Milan Cafe : Enter the store while dancing to win a free coffee. On November 18, many of them pushed open the door of the café while swaying their hips, enough to put a smile on the face of the baristas, and especially the entire Internet, as you can see in the video at the top of the article.
A free coffee for five seconds of dancing, that’s the deal that was posted on the front door of the establishment. The offer only lasted a few days, enough for several customers to try the exercise and win a hot drink. The owner of the establishment, Josh Rashid had also planned the necessary quantities of coffee, he assured the American chain CBS News.
A success on social networks too
The employees of the Milan Cafe filmed customers participating in the challenge and posted the video on social media. In just a few days, the footage went viral and was viewed more than 7 million times on TikTok.
The owner of the café had the idea for this promotion after seeing the concept on TikTok. “ We saw a pizza place doing it. And I was like, “Let’s do this for coffee.” “, he explains in the CBS News article. Little did he know that his video would go viral on social media.
Josh Rashid assured that he wanted to repeat the event approximately once a month with a discreet announcement: a simple message “ Dance party tomorrow » posted on the Instagram, TikTok and Facebook accounts of Milan Cafe.
Source: www.huffingtonpost.fr
