“data has never been used to create profiles”

Apple responds to conspiracy theories against Siri!

Defending user privacy is a policy that Apple has always been proud of, but lately it has worked against it. Just last week, the company agreed to pay a total of $95 million to get out of a lawsuit in which it was accused of listening recording certain user conversations with Siri. Of course, the response has raised endless questions about the privacy of the data collected by Apple’s voice assistant.

Given the recent accusations against Apple, the company has issued a forceful statement categorically denying that Siri data is used to create marketing profiles or to display targeted advertising.

Apple responds to privacy allegations

In 2019, a report from The Guardian revealed that Apple used contractors to listen to and evaluate Siri interactions with the aim of improving its operation. This practice generated great controversy and led to a class action lawsuit. Apple quickly responded to these accusationsimplementing significant changes to its privacy policies to ensure that user data was better protected.

Despite these changes and Apple’s repeated claims about Siri’s data privacy, doubts persisted. The recent $95 million settlement to settle the lawsuit revived speculation about the use of this data for commercial purposes. However, Apple has been clear that Siri data has never been used to create marketing profiles or sold to third parties.

In an official statement, Apple has reiterated its commitment to user privacy. The company assures thatSiri data is used exclusively to improve the operation of the voice assistant and are never shared with advertisers or used to create personalized profiles. The company highlighted measures to protect user privacy, including:

Siri has been designed to protect user privacy from the beginning. Siri data has never been used to create marketing profiles and has never been sold to anyone for any purpose. Apple settled this case to avoid additional litigation and put to rest the concerns about third-party rating that we addressed in 2019. We use Siri data to improve Siri and are constantly developing technologies to make Siri even more private.

Although the multi-million dollar settlement may give the impression that Apple has admitted some wrongdoing, it is also a way to avoid additional litigation and has reiterated its commitment to protecting Siri data. Furthermore, the constant measures implemented by the company and the transparency with which it has addressed this issue are indications that data privacy is a priority for Apple.

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