In today’s society, technology has a great influence on the lives of Thai people, especially single people who have started to use applications to find partners and build relationships. Although the use ofDating apps in ThailandIt may not be as widespread as in other countries, but there is a tendency that Thai people will increasingly accept the culture of building relationships through these applications, which may be a result of the environment and lifestyle that has led to the single rate of Thais of reproductive age being as high as 40.5%, according to data from the National Economic and Social Development Board.
From the above trend Dataset Company Limited Data was collected and analyzed from social media listening between May 1 and 31, 2024, using the DXT360 tool. It was found that “Dating Apps” were mentioned the most through X channels, followed by Facebook and Pantip, respectively, with a total of 322,146 engagements or participations from people on social media.
The most popular dating app for singles
If we talk about dating applications or Dating Apps that single people around the world like to use, there are many all over the world. Each app has different characteristics and uniqueness. But in Thailand, the most popular application with the most mentions on social media (Mention) in May 2024 was Tinder (77%), followed by Coffee Meets Bagel (12%), Her (8%), Bumble (2%) and Omi (1%), respectively.
Top 5 Most Mentioned Dating Apps on Social Media
- Tinder (77%)
- Coffee Meets Bagel (CMB) (12%)
- Her (8%)
- Bumble (2%)
- Water (1%)
1) Tinder
The application that people all over the world know very well and is very popular, was mentioned (Mention) on social media in Thailand the most in May 2024 at 77% because the app screens people who come to apply, is free to use, and has easy-to-use functions, not complicated. Just use the method of “swiping” the screen. Swiping left means dislike, swiping right means like, and if you like it a lot, swipe up to find people who match to chat or start a conversation to get to know each other. In addition, Tinder also has many levels of packages such as Premium, Gold, Plus and Platinum to let us choose people with good profiles and increase the chances of matching with people all over the world.
Tinder (Highlights)
- Widely known
- There are a lot of users.
- Easy to use
- Connect with Facebook
2) Coffee Meets Bagel (CMB)
The CMB app uses an algorithm to randomly select people with similar interests, such as education, hobbies, and interests. If a match is made, the user must chat within 7 days, otherwise, the match will be deleted. Therefore, this app is suitable for people who are looking for a serious relationship, as the app’s identity emphasizes quality over quantity.
Coffee Meets Bagel (CMB) (Highlights)
- Focus on finding someone to talk to seriously
- Discussion must be made within 7 days after the match.
- Focus on user profiles
- You can comment on your profile and photos.
3) Her
The uniqueness of this app is as the name suggests, “Her” is suitable for women who are looking for female partners only. The usage of the app is similar to Tinder, where you swipe left and swipe right. If you match, you can chat and get to know each other.
Her (Highlights)
- Suitable for women who like women.
- It is another channel for providing news for LGBTQ+ people.
4) Bumble
This app is suitable for people who want to find a foreign lover. It is widely used abroad. The unique feature of this app is that the woman will be the first to say hello. And if you match and don’t chat within 24 hours, the system will delete that match. The usage of this app is similar to Tinder, where you swipe left when you don’t like it and swipe right when you like it. In addition, the app also has features for finding soulmates (Bumble BFF) and finding social networks (Bumble Bizz).
Bumble (Highlights)
- Focus on getting to know foreigners
- Discussion must be completed within 24 hours after the match.
- Women are the ones who make the first move.
- There are other features that are not solely related to dating.
5) Water
An app that Thais are familiar with. The usage of the app is still the same as other apps with left and right swipes. In addition, Omi has a “Quiz” function, which allows you to set and answer questions to get to know each other faster and more than before.
Water (Highlights)
- There is a Quiz function to help you find a more suitable partner.
- Connect with Instagram
However, each app has its own unique features and strengths, depending on the needs and usage preferences of the consumer.
Social media users talk about In what aspect is a “dating app”?
From collecting opinions on social media about Dating Apps, it was found that the majority of users, 41%, told of their own experiences of having a partner from using dating apps. Next, 22% warned of scams by criminals disguised as people wanting to date. 20% shared experiences of couples secretly having affairs through dating apps. Another 17% recommended how to use the apps.
Play dating apps, swipe and see what you find?
It is certain that a clear relationship is something that everyone is looking for. From data collected on social media, it was found that only 34% of those who use dating apps have the purpose of using the app to find a significant other or a clear relationship like a soulmate. In addition, they have to encounter scammers who disguise themselves in various forms, such as those inviting people to invest or buy things online, and many people have to encounter people who use the app to find short-term relationships.
What kind of specs are single people looking for??
According to Insight, nationality is the first factor that singles use when deciding to get to know others, with up to 20% of singles giving importance to nationality, such as the news case of “Khun Woonsen”, a German, or as many people have nicknamed “Thailand’s John Wick”, who found love with his Thai wife through a dating application. In addition, there are other factors that have an impact on the decision, such as appearance, attitude, career, status, body shape, education, age, and lifestyle.
Revealing the reasons why people stop using dating apps
Social media data shows that 31% of app users have decided to stop using dating apps due to relationship disappointment, as well as the experience feeling like a waste of time and insecurity. This is consistent with a Forbes Health survey that stated that 78% of people currently feel fatigued from using dating apps due to unsuccessful relationships.
However, in addition to using dating applications to build relationships, the new generation also has other online platforms as an alternative, such as Facebook and Pantip. Building relationships online has the advantage of giving us the opportunity to meet new people around the world. However, we should be aware that success in building relationships requires sincerity, honesty, patience, and giving time to really get to know each other for a stable and lasting relationship. In addition, we should be careful about safety and not reveal too much personal information during the initial stages of getting to know each other.
Source: www.siamphone.com
