Every week, discover our recap of the competitions and calls for tenders won by agencies and advertising agencies. This week: Marco, VML, Intuiti, Warning Up, Biborg, Outbrain Inc., Babel, Rangoon, Nouveau Monde, Campus, Alatack and DDB Paris.
DDB Paris
Following a call for tenders, the League against cancer entrusts its communication to DDB Paris for the promotion of its missions in its fight against cancer alongside patients.
Alatack
On the occasion of the Olympic Games, Alatack was chosen by the French Golf Federation to develop and deploy a specific social media content strategy to engage the community of licensees around this event and the Olympic dream. Alatack has designed its editorial strategy around three main verticals: Dream, Win, Participate, united under a single signature “Golf is for Paris.” 7 innovative program brands have been imagined, intended to diversify social media feeds, around the promises of information and entertainment. The broadcast of this content extends until August on the ffgolf social networks (Facebook, Instagram, TikTok, etc.) as well as on the OTT channel ffgolf.tv.
Campus
The Official Store and ThisFamily choose Campusa training entity of the consulting firm Ad’s up Consulting (European Digital Group) which provides professional and certified training in digital marketing. Campus supports their skills development in Paid Media (Social Ads and Tracking). La Boutique Officielle, a ready-to-wear company, called on Campus’ expertise for in-depth training dedicated to Social Ads. This tailor-made training allowed the marketing teams to explore different platforms such as Meta, TikTok, to understand best practices in targeting and campaign creation, as well as to learn how to measure and optimize the performance of their ads to achieve their business objectives.
CetteFamille, a French social and solidarity economy company, has chosen to consolidate its understanding of tracking issues in 2024 through tailor-made training provided by Campus. This intensive session allowed the CetteFamille team to explore Google Tag Manager mechanisms in depth and acquire advanced skills to optimize their data tracking, in particular by identifying and analyzing the KPIs relevant to their business.
New world
The agency New world (CEETADEL group) announces the arrival of a major project: the global overhaul of the Rivadouce brand. The brand is already supported for its media relations by the experts of the Monet agency (CEETADEL group). It is now entrusting the overhaul of its positioning and brand territory to the creative agency by the end of 2024 in order to strengthen its expertise in the B2B market (health and personal care professionals) and to support its opening to B2C. The brand’s ambition is to become the leader in dermocosmetic care for sensitive skin, at all ages of life. The continued collaboration between the agency and the brand will be dedicated to the deployment of this new positioning on all media and activation levers.
To Rango
The agency To Rango wins new budgets: Pastis Duval for the deployment of its 2024 summer activation, CCRLCM – Communauté de Communes Région Lézignanaise Corbières Minervois for the management of its annual off and on line editorial communication plan (magazine, special editions, guides, etc.), Brocéliande for a store highlight intended to relay its partnership with the “Les Vielles charrues” festival, La Française des Jeux for the colorful design of a new limited edition illiko scratch card game that will be released in August, Charal for the deployment of the 2024 cross-functional annual plan for its “fresh” and “frozen” ranges, Vichy Célestins for its next multi-channel advertising and promotional campaign between September 2024 and January 2025, Finally, the agency is responsible for developing the design of 21 lighter collections on behalf of BIC Europe. For these brands, the agency will rely on its multiple areas of expertise: brand identity, branding, location communication and sales activations and 360 communication.
Babel
Following an open call for tenders launched last January, Santé publique France chose Babel as a consulting agency for its institutional and internal communication. Babel will support Santé publique France in all aspects of its institutional and internal communication necessary for its influence. Babel will be responsible for strengthening its position as a leading expert, ensuring recognition of its missions both externally and internally, and promoting its scientific productions.
Outbrain Inc.
Outbrain Inc.the leading open web technology platform, announces the renewal of its exclusive partnership with Prisma Media Group, which began in 2011, for an additional 3 years. Outbrain’s expertise in combining placement monetization and revenue diversification while ensuring strong user engagement is crucial to support the group’s strategy and accelerate the development of all the group’s sites and brands.
Biborg
Bandai Namco Entertainment Europe renews Biborg as its digital advertising media agency for the third consecutive year. Since 2022, Biborg has played a central role in the publisher’s digital media strategy, demonstrating recognized expertise and a deep understanding of video game audiences.
Warning Up
Warning Up announces the signing or re-signing of 3 contracts with major players in the video game industry that the agency represents internationally. The media coverage of clients on all continents is ensured by the coordinated effort of the agency’s teams in Los Angeles and Paris. The Warning Up teams have been supporting Bungie (Sony Interactive Entertainment), one of the oldest and most prestigious American studios, for 5 years in its communication strategy for the game Destiny 2launched in 2017. Warning Up is in charge of coordinating and implementing public relations and influence activities around the launches of new seasons, episodes and extensions of Destiny 2 and coordinates the work of 13 local teams covering North America, Spanish-speaking Latin America, Brazil, Europe, the Middle East and Asia Pacific.
Warning Up has been coordinating international corporate and product PR activities for the legendary Danish studio IO Interactive, the creators of the Hitman games, for the past year. As part of this collaboration, Warning Up has orchestrated corporate topics such as the opening of the Brighton studio (UK) and the campaign dedicated to the studio’s 25th anniversary. On the video game side, the agency has notably publicized the participation of several celebrities in the game HITMAN: World of Assassination: DJ Dimitri Vegas announced at the Tomorrowland festival, actor Sean Bean reprising his role as the Revenant, and MMA star Conor McGregor.
Warning Up is supporting video game publisher New Tales and studio Mainframe Industries in the Early Access launch of the highly anticipated social sandbox MMORPG Pax Dei. As part of this campaign in Europe and North America, Warning Up was able to organize nearly twenty interviews ahead of the release, organized previews and the launch of Early Access, which resulted in over 200 articles and contributed to making Pax Dei one of the most streamed and wishlisted games on Steam.
intuit
The agency intuit announces the signing of three new clients, won through calls for tenders and/or direct consultations. Les Voiles Bleues has chosen Intuiti to support it in the implementation of a media plan to boost online bookings from their new website for renting high-end villas with concierge services in Guadeloupe. Support that integrates SEO, Search ads and a conversion funnel overhaul to maximize CRO (conversion rate optimization). APEF, a brand of the OUI CARE Group, which offers home services for seniors, has entrusted the design of its recruitment site apefrecrute.fr to the Intuiti agency; in line with the group’s site overhaul projects (O2 and O2 recrutement) which had also been led by Intuiti. A UX audit of the apef.fr site will also be carried out. The agency is starting SEO and media support to advise Carrefour Services Factory, as part of its international eSIM card launch strategy (virtual SIM cards) that allow you to use mobile data abroad at lower costs. Intuiti also announces the renewal of two accounts that the agency has been supporting for several years (Randstad Group and Cegedim Santé).
VML
In line with its brand platform and the advertising campaign previously launched by the agency, St-Michel has decided to strengthen its digital presence by collaborating with the social and influence teams of VMLThis collaboration reinforces VML’s central role in the implementation of St-Michel’s communication strategy, allowing the brand to optimize its online presence and strengthen its engagement with its audience.
Marco
air up entrusts its media relations strategy to the agency specializing in brand building and reputation management Marcoin France and Spain.
Source: www.e-marketing.fr
