Decathlon Pulse and Rebike have joined forces through a notable investment to facilitate the sale of reconditioned electric bicycles in Europe.
The electric bike is revolutionizing mobility in Europe. In five years, its sales have doubled and by 2030, forecasts indicate 100 million electric bikes on the roads. As this rise aligns with increasing regulations favoring sustainable transport, Decathlon Pulse, the investment subsidiary of Decathlon and Rebike (a player in the DACH region Germany, Austria and Switzerland for the refurbishment and sale of used electric bikes) are positioning themselves at the forefront of this trend, offering a sustainable alternative to new electric bikes, through reuse and renovation.
The circular economy in sight
In line with Decathlon’s strategy, Decathlon Pulse invested alongside existing Rebike shareholders including Circularity Capital, Tengelmann Ventures, Parkshore and Vorwerk Ventures, underlining its commitment to promoting sustainability in the bicycle industry. With this investment, Decathlon Pulse strengthens its commitment to the circular economy and the professionalization of the European used electric bicycle market.
Decathlon brings to the company international reach, omnichannel sales expertise and global infrastructure. Rebike maintains its operational independence to take advantage of its cutting-edge technology in reconditioning, the digitalization of its industrial tools, as well as its control of the entire value chain, from the collection of electric bikes from partners such as companies from bicycle rental to resale on Rebike.com and other physical and digital distribution channels. This strategic alliance aims to stimulate economic growth in this sector while promoting sustainabilitypositioning the two companies at the forefront of the circular economy in the growing e-bike market.
The deployment of this collaboration is expected to attract new clients, exceptional talents and potential partnersreinforcing Rebike®’s European leadership position and Decathlon’s role as an influential force in sustainable mobility solutions.
Thomas Bernik, CEO and co-founder of Rebike: “By addressing consumer accessibility concerns and encouraging reuse, remanufactured e-bikes are poised to become a standard in the bicycle industry. We are delighted to take this step with Decathlon Pulse, leveraging their global expertise and international reach to accelerate our operations in new markets.”
Franck Vigo, CEO of Decathlon Pulse: “We are delighted to continue Decathlon Pulse’s growth trajectory with such a renowned partner as Rebike®. This investment aligns perfectly with our strategy of accelerating sustainable practices and places us at the forefront of the circular economy in the mobility sector. Together, we are no longer just seizing the second-life market opportunity, we are transforming it, proving that sustainability and economic growth can go hand in hand.”
Sophie O’Kelly de Gallagh, Director of Circular Economy Investments at Decathlon Pulse: “Our alliance with Rebike® is part of a pioneering approach in the mobility industry demonstrating the immense potential of circularity. By combining our global reach with Rebike®’s expertise in the e-bike sector, we are generating positive impact in the sports ecosystem and setting new standards for sustainable mobility.“
Andrew Shannon, partner at Circularity Capital: “We are delighted to welcome Decathlon Pulse as a co-investor in Rebike®. Our joint investment reinforces Rebike®’s tremendous growth and position as a premium remanufacturing and distribution specialist in Europe’s largest e-bike market.”
Source: www.ecommercemag.fr
