MTS analyzed smartphone sales on the Russian market and in its own retail network. Over six months, sales of Chinese smartphones over 50 thousand rubles in the MTS retail network increased 3.5 times in units and money.
Compared to the same period in 2023, sales of Chinese devices in Russia worth more than 50 thousand rubles have doubled in units and in money to 185 thousand devices worth 13.5 billion rubles.
The demand for Chinese smartphones is growing rapidly, and this is currently the main trend on the market. For example, the share of sales of Chinese smartphones in Russia is already 81% in units. Particular attention should be paid to flagships – over the past year, their number has increased many times over.
Chinese flagships are more accessible to consumers compared to their counterparts from other countries, have the same high specifications and even their own unique functions. For our part, we have increased our marketing activity in terms of flagship sales, distribution in retail stores, and regularly introduce relevant offers in conjunction with MTS ecosystem products, which as a result has allowed us to significantly increase sales in this segment.
— CEO of the MTS retail network Andrey Gubanov
The most popular flagships in MTS were HONOR Magic6 Pro, Xiaomi Redmi Note 13 Plus 512 GB, Huawei Pura70 256 GB. They accounted for about 50% of sales in units. In monetary terms, the leader is HONOR Magic6 Pro.
Analysts noted the highest interest in the flagships in Moscow, St. Petersburg, Samara, Yekaterinburg, Naberezhnye Chelny and Krasnodar.
Source: www.iphones.ru
