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Jabra, the global leader in audio and video solutions for businesses, is now publishing a new study, ‘AI at Work’, which reveals that while many decision makers (84%) express a high level of trust in AI, very few office workers (26%) who use it in their daily work due to a number of perceived challenges.
This discrepancy suggests that while management is optimistic about AI’s potential, they may lack the necessary vision or skills to effectively implement it across the workforce.
The study, conducted among 1,800 AI decision makers surveyed across 6 countries and 4,200 employees from 14 countries, highlights that despite strong enthusiasm around AI, there is a clear disconnect between trust in the technology and its actual application in the workplace. While 85% of decision makers express a strong interest in artificial intelligence, the vast majority (82%) recognize that they need to gain a better understanding of how artificial intelligence can improve workplace efficiency.
Although 54% of employees believe that AI can improve their work and 54% feel confident in their abilities to collaborate with AI, there is still a long way to go towards actual and more regular use in the workplace. According to data from Jabra’s survey, this is due to various challenges and demographically related considerations:
• 90% of employees do not trust AI for tasks that require creativity and innovation. The reluctance is not just about a lack of trust, it’s also about the satisfaction that comes from being personally involved in these more meaningful tasks.
• There is a clear generational gap in AI adoption, with 47% of Millennials and 37% of Gen Z indicating that they feel positive about AI, while only 15% of Boomers share the same sentiment. When it comes to daily use in work contexts, 28% of Millennials and Gen Z say they use AI on a daily basis, compared to just 15% of Boomers.
• AI decision makers are relatively young – 58% are between 18 and 39 – and 71% are not from the IT department.
Paul Sephton, Head of Brand Communications at Jabra, says: “We see many organizations eager to jump on the AI wave, but some are still lagging behind when it comes to effective implementation and meaningful use. As AI tools rapidly shift towards becoming more voice-driven rather than text-only, it is critical that businesses recognize that these developments will change the way we interact with AI, which will increase productivity.”
“To avoid what we call ‘AI-washing’ – simply jumping on the AI bandwagon – organizations must carefully evaluate the productivity gains that AI can offer and actively involve their employees in this journey. At Jabra, we believe in harnessing the power of artificial intelligence, not just to increase productivity, but to empower our employees.”
About Jabra
Jabra is one of the world’s leading brands in audio, video and collaboration solutions – developed to empower consumers and businesses. We are proud to be part of the GN Group and we are committed to bringing people closer to each other and to what is important to them. Jabra’s engineering expertise leads the way and draws on more than 150 years of pioneering work in GN. This allows us to create integrated tools for contact centers, offices and for collaboration, so that people can work more productively anywhere; and to create 100% wireless headphones and earbuds that better enable consumers to enjoy calls, music and media. www.jabra.com
Source: it-kanalen.dk
