DIGI effect? “Prices dropping 7% is reasonable”

With DIGI’s entry into Portugal, competing operators have already started to lower prices. If until now it seemed impossible, after all there is room to offer lower prices to customers. President of ANACOM considers that “Prices falling by 7% is reasonable”.

ANACOM highlights the quick reaction of other operators to the entry of DIGI
ANACOM president Sandra Maximiano recently highlighted the speed of the reaction of other operators to DIGI's entry. Interviewed by Negócios and Antena 1, Sandra Maximiano believes that prices and loyalty could decrease.

It is possible” that prices will fall by 7% in the medium term, says the director. “The 7% is not unrealistic. Maybe more than 7% seems too much for next year, but it seems like a reasonable estimate
DIGI enters the market targeting a specific, younger audience, namely people and families who want a second or third phone, where they can have two operators, for example. There is this need and obviously there is the option for other operators to try to capture this market niche
DIGI has installed a network throughout the country, but still has some connection difficulties in certain areas of the territory or in some locations, for example, in the Lisbon metro. For a person who needs to be connected without any interruption in service, perhaps this is a big concern


Taking into account the prices currently charged, especially by DIGI, the Social Internet Tariff also becomes almost irrelevant.
DIGI Communications entered our country after acquiring eight lots of frequencies between 800 MHx and 3600MHz for 67 million euros in 2022. The company already has several employees in Portugal and the objective is to provide the best telecommunications services at the lowest price. It is worth noting that this is an unofficial map.