At DMEXCO 2024, Gen AI was more in focus than ever before. The Digital Bash livestream provided practical tips and cases, while the industry’s big players presented business and innovation on various large and small stages.
It cannot be said often enough, it seems: Gen AI is the topic of the year, of the next few years, and a major turning point not only for marketing. This is basically nothing new, but the intensity and frequency of mentions of the overarching topic at DMEXCO once again illustrates where the focus lies for people in the digital space. In his presentation, the author and digital expert Sascha Lobo even expressed the far-reaching importance of new Gen AI features for business and society in general. This year’s DMEXCO-Motto „Prompting the Future“ had already created a framework in advance that placed technology at the center of attention – from the Tech Stage to the CMO Lounge.
DMEXCO always has more to offer, a diverse range of topics from retail media to responsible media to social media marketing and key adtech innovations. Many of the topics that are driving the industry were discussed on the central stages in 2024 – but some were also discussed in the livestream program of the Digital Bash in cooperation with t3n.
Diverse program from the Centre Stage to the Digital Bash Booth
The industry’s biggest players discussed the biggest trends in the digital industry in front of thousands of trade visitors. For Google, the focus was on privacy sandbox updates and new potential in the context of Gen AI-supported advertising with Gemini in the background. TikTok, on the other hand, explained to brands how they can benefit from the platform; not only with entertainment strategies and brand creatives, but also in the retail media sector.
In any case, retail media was one of the core topics of this year’s conference, which, according to DMEXCO, attracted around 40,000 participants to the halls over two days. There they met 680 exhibitors and were able to gain insights from over 850 international speakers. At the new CMO Summit – integrated into the program and environment together with a tech-supported CMO Lounge – retail media was also part of the discussion. Also present:
Jenny Treiber-Ruckenbrod, CMO BMW Germany, BMW AG, Kerstin Köder, Regional CMO Central and Eastern Europe of SAP, Nadine Bartenschlager & Catherine Niebuhr, CMO NIVEA Germany/Switzerland (Jobshare) NIVEA, Maike Abel, Digital & Corporate Marketing Director at Nestlé, Rik Strubel, CMO of Westwing Group SE and Frank Köhler, CMO at Enpal.
On the stages, in numerous talks and meetings, not only our teams, but also those responsible for marketing, press and sales, from CMOs to culture-defining creators, were able to make plans for the coming weeks, discuss marketing campaigns and exchange trends and experiences. The focus was also on key topics such as digital out of home, video marketing and inclusive design in the software and hardware sector.
The Digital Bash livestream provides multifaceted know-how for industry participants – even away from the event
Meanwhile, a curated selection of the who’s who of the marketing scene met at the Digital Bash booth to show their expertise in the stream. Whether it was about savings potential for users, Gen AI in the financial sector, the needs of Gen Z and tracking solutions in tune with the times or practical tips for brands, advertisers and creators – there was something for all digital users; and the Recording can also be done afterwards still be received.
The talks and Q&A were not limited to the publisher meeting point near the Tech Stage – visitors and speakers were also interviewed during the tour of the hall.
In addition to social media bites, the very wide range of topics and tailor-made solutions, DMEXCO visitors were able to make important contacts in order to optimize marketing processes beyond the event.
In the future, generative artificial intelligence and the exchange with experts and industry innovators will be particularly helpful. You can find even more insights into the event on our social media channels and on the DMEXCO Blog.
The OnlineMarketing.de editorial team writes articles on topics from the entire digital advertising industry and provides current news and tips as well as comprehensive updates. Under this account you will find articles that inform about events by and with OnlineMarketing.de, or interviews, guides and marketing insights curated by the editorial team.
Source: onlinemarketing.de
