(Health Korea News / Lee Chang-yong) Dong-A Pharmaceutical has released a new advertisement for its hangover relief drink, ‘Morning Care Press On.’
This advertisement contains the message that you should solve tomorrow’s hangover worries with Morning Care at a company dinner. It adds wit by using wordplay using similar pronunciations such as ‘I pressed down on my worries about going to work, I pressed down on them with Morning Care!’
Actor Im Si-wan, who was selected as the product model, appears and delivers the key message, “Press Morning Care and drink the pills and liquid right away.”
Morning Care Press On is a dual-formulation hangover cure that allows you to drink the pills and beverage right away by pressing the top of the product. It is manufactured with a patented double-sealed structure container to prevent the pills and liquid from mixing.
The product consists of a small pill that is easy to swallow and a 100ml liquid containing rice germ and soybean fermented extract (RSE-α).
There are two flavors: PressOn H with a sweet pear flavor and PressOn G with a refreshing and cool flavor, and you can choose according to your personal taste. PressOn H contains milk thistle extract powder and vitamins, while PressOn G contains cabbage concentrate powder and dietary fiber.
A Dong-A Pharmaceutical official said, “This advertisement selected Im Si-wan, who has a trustworthy image, as the new face of Morning Care Press On to increase the reliability of the brand and to intuitively convey how to drink the product.” He continued, “If you’re worried about a hangover the next day after drinking, try Morning Care Press On, an innovative hangover cure that comes in pill and liquid form at the same time.”
This new advertisement can be viewed on Dong-A Pharmaceutical’s official YouTube channel, YouTube, SNS, and other various channels. Dong-A Pharmaceutical plans to additionally release various versions of the advertisement.
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Source: www.hkn24.com
