(Health Korea News / Lee Chang-yong) Dong-A Pharmaceutical announced on the 10th that it has selected singer Lee Chan-won as the new model for ‘Max Chondroitin 1200’ and will air a new advertisement.
Singer Lee Chan-won, who was selected as the brand model, is enjoying his best years by winning the grand prize at the 2024 KBS Entertainment Awards with his excellent sense and versatility. Lee Chan-won’s vibrant and healthy image matched the brand’s image and was selected as a model.
The new advertisement concludes with Lee Chan-won’s narration, “Chondroitin, forward, as medicine,” emphasizing the main characteristics of the product, which is that it contains 1,200 mg of chondroitin, the largest single serving in Korea, and is composed of a gel type for quick absorption. Advertising videos can be viewed on TV and digital media.
‘Max Chondroitin 1200’ is an over-the-counter medicine using pharmaceutical raw materials, and contains 1200 mg of sodium chondroitin sulfate, the largest single dose in Korea. Chondroitin is the main component of elastic fibers that protect cartilage. When taken, it can help reduce symptoms of degenerative arthritis.
Among chondroitin-based products, it is Korea’s first oral gel type and is convenient to take. It is easy to take 1 packet per day. ‘Max Chondroitin 1200’ can be purchased at a nearby pharmacy.
An official from Dong-A Pharmaceutical said, “Through this new advertisement, we plan to widely publicize the excellent product quality of Max Chondroitin 1200,” and added, “We will strengthen consumer communication and expand the base by introducing various campaigns with brand model Lee Chan-won.”
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Source: www.hkn24.com
