(Health Korea News / Lee Soon-ho) Dongkook Pharmaceutical (CEO Song Jun-ho) recently launched the hangover cure ‘Easy Smart Gummy Chew’ at Olive Young.
‘EasySmart Gummy Chew’ is a gummy version of Dongkook Pharmaceutical’s oral dissolving film-type hangover cure ‘EasySmart’. You can simply chew 1 to 3 gummies before or after drinking without water.
Dongkook Pharmaceutical is holding a sampling event to expand its 2030 consumer touchpoints in celebration of its new product launch. It will meet consumers in Hongdae and Euljiro, areas frequented by the MZ generation, with a fun concept called ‘After 15 Tarot House’ that reflects the product’s characteristics of showing a quick hangover relief effect after 15 minutes.
On August 31st (Sat) in Hongdae and on September 6th (Fri) in the Euljiro area, guerrilla sampling events will be held, providing opportunities to experience the products, as well as giving away various prizes through SNS certification events. In order to allow customers to experience the products at a more reasonable price, they will participate in the Olive Young sale and hold a 1+1 promotion to commemorate the launch until September 30th.
A Dongkook Pharmaceutical marketing official said, “We launched ‘EasySmart Gummy Chew’ so that you can experience hangover relief in a more fun and delicious way,” and “We plan to create a fun and healthy drinking culture with EasySmart.”
Meanwhile, Dongkook Pharmaceutical launched ‘Easy Smart Film’, a hangover cure containing ‘Ice Plant Complex Concentrate’, the first domestic raw material that satisfies the Ministry of Food and Drug Safety’s hangover cure human application test guidelines, in July. It is an oral dissolving film formulation that can be easily consumed anytime and anywhere without water, and is characterized by a quick hangover cure effect. It is sold in various online channels including pharmacies, Dongkook Pharmaceutical Nutrition Naver Smart Store, and Olive Young.
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Source: www.hkn24.com
