(Health Korea News / Lee Chang-yong) Dongkook Pharmaceutical announced on the 13th that it has aired a new TV-CF for ‘Pansidil’ featuring the model combination of Kim Sung-joo and Ahn Jung-hwan.
This TV commercial was created with the concept of ‘hair loss concerns search’ in mind, considering that when people are concerned about hair loss, they first search for information about symptoms on portal sites or online.
In the new commercial, Kim Sung-joo and Ahn Jung-hwan answered the question, “Are you concerned about hair loss?” by saying, “Do you need to look for it? There’s PansiDil,” and explained why you should choose PansiDil for hair loss concerns. With comments like, “It falls out less, so a lot of people look for it,” “It makes hair thicker, so people keep looking for it,” and “It makes hair richer, so it’s been No. 1 in sales for 10 consecutive years,” they linked PansiDil’s efficacy to consumer purchasing behavior, suggesting PansiDil as an effective hair loss solution.
This advertisement emphasizes, more than previous commercials, that ‘Pansidil’ is effective not only for men but also for women who are increasingly concerned about hair loss.
A Dongkook Pharmaceutical official said, “We wanted to make the most of the experience and chemistry of the combo of Kim Sung-joo, who has been a Pancidil model for 7 years, and Ahn Jung-hwan, to quickly convey the efficacy of Pancidil to those concerned about hair loss,” adding, “If you have hair loss symptoms, it is more effective to manage them from the beginning with a proven medicine that supplies nutrients to the hair, such as Pancidil, rather than leaving it alone or managing it with only anti-hair loss shampoo and diet.”
According to the company, Pansidil contains six ingredients in an optimal ratio, including keratin, L-cysteine, which are components of hair and nails, and medicinal yeast and vitamins, which are hair nutrients. Since these essential hair nutrients are directly supplied to the hair root tissue cells through the blood, the hair becomes thicker and falls out less.
According to the results of a clinical study on a medicinal yeast complex conducted in Korea, 79% of those who took it experienced thicker hair, a 45% decrease in hair loss, and a 12% increase in total hair count.
‘Pansidil’ is an over-the-counter drug that can be purchased at a nearby pharmacy without a prescription. Take 1 capsule three times a day for 3 to 6 months.
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Source: www.hkn24.com
