Dongkook Pharmaceutical (CEO Song Jun-ho) has aired a new TV commercial for ‘Pansidil’ featuring the model duo of Kim Sung-joo and Ahn Jung-hwan.
This TV commercial was created with the concept of ‘hair loss concerns search’ in mind, considering that when people are concerned about hair loss, they first search for information about symptoms on portal sites or online.
In the new commercial, Kim Sung-joo and Ahn Jung-hwan answered the question, “Are you concerned about hair loss?” by saying, “Do you need to look for it? There’s PansiDil,” and explained why you should choose PansiDil for hair loss concerns. In particular, they linked PansiDil’s efficacy to consumer purchasing behavior with comments like, “It falls out less, so people look for it,” “It makes hair thicker, so people keep looking for it,” and “It makes hair richer, so it’s been No. 1 in sales for 10 consecutive years,” suggesting PansiDil as an effective hair loss solution.
Additionally, this advertisement emphasizes more than previous commercials that it is effective not only for men but also for women who are increasingly concerned about hair loss.
Pansidil contains six ingredients in an optimal ratio, including keratin and L-cysteine, which are components of hair and nails, as well as medicinal yeast and vitamins, which are hair nutrients.
Source: www.nextdaily.co.kr
