(Health Korea News / Lee Si-woo) Dongkook Pharmaceutical (CEO Song Jun-ho) opened the first offline store for its health functional food brand ‘Myfit’.
As the cumulative sales of the ‘MyFit’ brand surpassed 10 billion won, Dongkook Pharmaceutical opened the first MyFit offline store in Busan Connect Hyundai on the 6th to expand consumer contact points. The offline store used steel materials with a silver motif to give a simple yet modern feel. While remaining true to MyFit’s identity of ‘filling, emptying, and maintaining’, it presents a variety of products as a high-content, high-spec premium line exclusive to department stores.
For department store customers seeking premium wellness, the store will sell Dongkook Pharmaceutical’s cosmetics, beauty devices, and daily health products in addition to health functional foods to enable one-stop shopping for healthcare products.
An official from Dongkook Pharmaceutical’s dry food business division said, “With the opening of this offline store, we have created an opportunity for many consumers to experience MyFit products directly,” and “Dongkook Pharmaceutical plans to introduce offline stores in the form of shops in department stores scheduled to be renovated, starting with Connect Hyundai.”
Dongkook Pharmaceutical’s ‘My Fit’ contains the meaning of ‘health functional food that fits my health’. The ‘My Fit’ product lineup is continuously expanding so that consumers can choose health functional food that fits their needs based on the raw materials and functions of each product.
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Source: www.hkn24.com
