“Echoes of Purpose” is the title of the SS25 collection by the fast-growing Dutch high-end streetwear fashion brand Don’t Waste Culture. Under this name, the designers delve deep into the core of unconventional and ancestral wisdom. The collection celebrates the lives and visions of those who walk a path that often remains hidden. It is an exploration of the many lifestyles that exist outside of the norm, where each individual’s journey is a story of resistance, discovery and depth.
Bas Dijkhuis, Creative Director and Founder of Don’t Waste Culture, explains: This season we took our inspiration from the unconventional. Our collection is characterized by a mature and refined style, finished with a raw edge. Formal wear with unusual fits, t-shirts with unexpected embroidery placements and very boxy silhouettes emphasize our deviation from the usual. We focused primarily on silhouettes instead of logos, with the focus on elevating our aesthetic. This collection embodies a mature sensibility, with subtle and elegant details, revealing the deep stories of lives lived outside the conventional boundaries.
From the rebellious spirits of Granada’s cave dwellers, creating a life in harmony with the earth, to the Nature Folks, giving life to ancient rituals and healing practices passed down through generations, each story is a thread in the weave of this diverse narrative. And what can we learn from Ikigai, a concept that stems from the heart of Japan and embodies the search for purpose and joy in every aspect of life? This collection is not only a celebration of these different lifestyles and goals, but also a window into the essence of living true to one’s inner beliefs, far removed from the conventional Western hurried ethos. It is a reconnection with the raw rhythms of the earth.
The designers of Don’t Waste Culture discover the untold, ignite curiosity and preserve inspiration. In a world full of noise, they strive to discover the voices that remain unheard, the cultures that are forgotten and the stories that linger in the shadows. They are a canvas, a testament to the richness of the human experience, an ode to the unsung heroes and forgotten stories that shape our world. Don’t Waste Culture is here to promote the untold.
Source: fashionunited.nl
