E-commerce – Summer 2024 saw a surge in online searches per sunglasses e sun productswith a 154% increase. This trend highlights the growing attention of consumers to UV protection and outdoor well-being. Thedata analysis of Trovaprezzi.it offers a detailed snapshot of Italian consumer preferences, revealing significant changes compared to previous seasons.
Summer Search Trends
During the summer, thee-commerce it is confirmed favorite channel to prepare for the holidays. In July, the most sought-after products are sunglassesswimming and pool items, trekking and camping equipment, and books. In August, the focus shifts to scuba diving and surfing items, beachwear, backpacks, and travel accessories.
Data reveals significant increase in searches for condoms and sex toysindicating a greater attention to personal well-being and couple life. This trend highlights how consumers are adopting a more conscious and wellness-oriented approach.
Most searched categories July and August
Consumer preferences
And significant change It is observed in the choice of destinations and holiday equipment. The mountain beats the seawith a 61% decline in swimwear searches and an 18% increase for activewear. Backpacks are replacing trolleys, with a 117% increase in searches, signaling a preference for more practical and lightweight travel.
In the period between May 15 and June 15, 2024i Typically summer products they recorded a growth of interestwith the exception of swimwear and beachwear, which saw a 61% drop in searches compared to the same period in 2023. Last year, sportswear and beachwear had a similar number of searches (over 24,000 for sportswear and over 25,000 for beachwear). This year, however, we see a increased interest in sportswearwith an increase of 18%, while beachwear stands at around 10 thousand searches.
Impact of inflation on prices
Inflation appears to have a less significant impact on seasonal products. Average prices of some summer products have dropped: body products (-83%), luggage (-18%) and sportswear (-10%). However, swimwear (+47%), sunglasses (+15%) and sun products (+7%) saw an increase in prices. These price changes reflect the evolution of consumer preferences and market demand.
User Demographics and Behavior
The summer research on e-commerce channels represent approximately 23% of total annual searches (data from Trovaprezzi.it). The age groups more active are those of the 25-34 year olds and 35-44 year oldswith a female predominance in the categories of swimwear (62%), supplements and vitamins (63%), sun products (76%) and body products (73%).
Dario RigamontiGeneral Manager of 7Pixel S.r.l.points out: “The data from Trovaprezzi.it show a clear trend towards an active and conscious lifestyle during this summer 2024, with a strong interest in products that protect from sun exposure and promote outdoor well-being. The analysis also highlights a growing preference for mountain activities over the beach, and an increase in demand for more practical and lightweight travel items”.
Continue reading the news of Diario Innovazione and follow our Facebook page
Source: diarioinnovazione.it
