‘A jumper made of shiny glossy material, a hood with large rabbit ears, a cropped shirt and a pleated skirt… ‘ The Day Girl, a K-POP girl group concept brand, is gaining popularity.
The Day Girl, a junior brand developed by E-Land Global, the fashion brand operating subsidiary of E-Land Retail, announced on the 31st that it sold 400% more sales of the down jumper ‘Signature Hip Haedown’, launched this winter, than last year, selling out the initial quantity and receiving additional sales.
‘Signature Hip Haedown’ has a trendy cropped length design and uses ‘glossy’ materials with various lights to create a luxurious color. There is no change in quality even when washed with water or used in a dryer, and the duck down filling and lightweight materials make it lightweight yet highly insulating, making it functional as a cold weather product. It was released in 5 colors: Glossy Black, Glossy Silver, Glossy Cream, Ivory, and Mix Black.
The Day Girl is a brand for preteen girls aged 10 to 14 who dream of becoming K-pop idols.
Unlike other children’s clothing, there is a high percentage of children, not parents, taking the lead in purchasing products. A brand official said, “In the past, we planned products that took into account the tastes of mothers who open their wallets, but now we design products that reflect the tastes of children.”
Source: www.nextdaily.co.kr
