WHO.AU, an American casual brand operated by E-Land World (CEO Choi Woon-sik), unveiled its collaboration collection with the band QWER for the 24th fall/winter (FW) season on the 13th.
Through this collaboration, Who Are You, a brand that expresses the freedom and challenging spirit of youth with ‘CALIFORNIA DREAM’ as its heritage, and QWER, an icon of growth and established as ‘my favorite girl band’, come together to deliver the message, “Don’t be afraid to fail.”
As collaborative products, they will present a collection that contains QWER’s unique colors along with Who Are You’s representative products ▲Patch zip-up ▲Dying man-to-man ▲key rings, hats, backpacks, and other miscellaneous goods lines.
The patch zip-up features the QWER logo and Who Are You lettering, and the Dying Man to Man features a vintage interpretation of the QWER logo to bring to life Who Are You’s heritage. In particular, a key ring was created with a version of Who Are You’s signature bear character, ‘Steve’, drawn by QWER members (Chodan, Magenta, Hina, and Siyeon).
Source: www.nextdaily.co.kr
