By developing sponsored products, the E.Leclerc Movement is strengthening its advertising management offering. The distributor’s objective is to assert its position as the partner of choice for brands in terms of retail media.
The E.Leclerc Movement advertising agency is strengthening its retail media offering by offering a new digital advertising solution. ConsoRégie deploys sponsored products on the distributor’s site, in collaboration with Criteo. Available for all brands and product categories sold on E.Leclerc, this new advertising format aims to allow brands and media agencies to benefit from increased visibility and targeted at the site’s 17 million unique monthly visitors.
These sponsored products allow brands to promote their products directly on the homepage, in the search engine results, in the category pages and product pages of the site. This targeted approach offers non-food product manufacturers the possibility of more optimized visibility with consumers, while enriching customers’ digital purchasing experience.
Accelerate in retail media
Through this launch, ConsoRégie wants affirm its commitment to offering brands and media agencies innovative digital solutions, personalized and in line with the advertising market and consumer expectations. The E.Leclerc Movement site, which contains 26 product universes ranging from high-tech, parapharmacy, home, small and large household appliances and cultural products (books, video games), can thus position itself as an advertising lever of choice for advertisers.
With this new format, ConsoRégie aims to position yourself as a reference partner for brands that want to optimize their digital presence.
Source: www.ecommercemag.fr
