Aosom France, an e-commerce player in the home, garden, sports, leisure and pet supply sectors, has just announced its first sports partnership with the French Handball Federation (FFH). By partnering with the reigning world champions and Olympic gold medalists, Aosom France is strengthening its commitment to excellence and demonstrating its desire to get involved in the world of sport.
By becoming the official supporter of the FFH for the 2024-2025 season, Aosom France is committed to promoting and celebrating the successes of the women’s and men’s national handball teams. This partnership is based on shared values of team spirit, passion, performance and overall well-being, which are at the heart of the practice of handball and the principles of Aosom France. The organization in Paris of the world’s largest sporting event this summer also adds a unique dimension to this collaboration..
A wider and more diverse audience
Aosom France’s commitment will be demonstrated through a dynamic and interactive digital presence, with engaging content on social networks, contests, mailing campaigns, and much more. This visibility will be reinforced by collaborations on the FFH’s communication channels, allowing Aosom France to reach a wider and more diverse audience. In addition, the brand will benefit from advertising broadcast during matches, strengthening its presence among handball fans.
As part of this partnership, Aosom France also plans to soon launch a line of fitness equipment bearing the FFH logo. This new collection will allow supporters to show their support while strengthening the identity and visibility of the FFH within the French sporting community..
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With this partnership, Aosom France aims to play a key role in the French sporting landscape, supporting the excellence of national handball teams and contributing to a future where the values of respect, solidarity and innovation prevail.
Source: www.ecommercemag.fr
