- 550 dedicated parking spaces from 143 localities in Romania convey the message of the campaign #PeBune?;
- 25 partners support education among road users.
- Fish 9100* vehicles are adapted for drivers and passengers with disabilities running on roads throughout the country;
Campania #PeBune? ** celebrates 7 years of release this year. During this period, the main objective of the campaign was to inform and educate Romanian road users about the free parking spaces dedicated to disabled people in public and private parking lots.
The target audience of the campaign is drivers and pedestrians without disabilities, as well as future drivers who are unaware of the need for disabled people to park in marked places in shopping centers, parks or other public places.
This year the campaign is supported by new partners: Academia Titi Aur and Renault Group Romania. With their help, the campaign message is promoted to a new audience.
“A responsible society starts with respect for those around you. campaign #PeBune? it reminds us that parking spaces for people with disabilities are more than a marking on the asphalt – they are a necessity for these people to have access to a normal life. It is the duty of every driver to understand that the abusive occupation of these spaces means an additional barrier for someone who already faces daily challenges.
Titi Aur Academy supports this initiative and encourages all road users to show respect and empathy. Road safety means more than traffic rules, it means caring for all people in our community,” he stated Titi Aurthe founder of the Titi Aur Academy.
Campania #PeBune? continues to receive the support of its partner LIDL Romania, which places stickers with the campaign’s visual and message at the dedicated parking spaces throughout the store network: People with disabilities don’t want dedicated parking, but they need it. Thanks to this partnership, Motivation organizes activations and seminars in the following period to educate and inform students, drivers, future drivers and all road users, regarding the right to an active and independent life for all road users.
And this year, thanks to the support of the network Cinema City Romania, the video clip will be seen on the screens of 255 cinemas in the network, from 21 cities in the country.
“Education is a lasting process and it starts from the first years of life. Just as an adult builds his life principles and shapes himself on the education received during the 7 years at home, so we hope that we will also be able to educate through the campaign #PeBune?which this year celebrates the first 7 years of implementation. We aim to, year after year, reach people who do not know the real need of people with disabilities to park in the places dedicated to them. Through the activation of the campaign in the parking lots of partner stores, we found that many road users do not know that wheelchair users, as well as people with other types of disabilities, can also be drivers. Even if they are only passengers, disabled people have the right to use the parking spaces dedicated to them. By informing the public about this right, we want to build, even with small steps, an inclusive society that respects the rights of all citizens in the community in which they live.”he stated Monica Tăutulthe campaign coordinator.
According to the data provided to the Motivation Foundation, year by year, by the Romanian Auto Registry, between January 2012 and July 2024, at the national level were registered over 9100 vehicles adapted for drivers and passengers with disabilities. This means at least as many disabled passengers and drivers who need to find free parking spaces dedicated to them.
For the period August 2023 – July 2024, an important increase was registered in terms of the adaptation of cars for public transport. At the national level, 1725 minibuses and buses have been adapted for the transport of people using wheelchairs.
We thank all the partners who support the campaign and encourage the release of parking spaces dedicated to people with disabilities and abusively occupied, at the national level: Lidl Romania, IKEA Romania, IQads, Cinema City Romania, Mega Image Romania, Revista AutoPlay.ro, Totul despre Mame, Magic FM and Rock FM, ZilesiNopti.ro magazine, Femeia de Azi magazine, Magnolia Shopping Center in Brașov, General Directorate of Local Police and Control of the Municipality of Bucharest, Shopping Center Drumul Taberelor Bucharest, Sun Plaza Bucharest, Shopping City Buzău, Shopping City Târgu Jiu, Coresi Shopping Resort Brașov, Shopping Center Felicia Iași, Magnolia Shopping Center Brașov, Shopping Center Park Lake Bucharest, ProClinic Galati, Shopping City Severin, Shopping City Galati, Suceava Shopping City.
* 9119 is the total number of vehicles adapted and approved for passengers and drivers with disabilities in Romania. The figure refers to the period January 2012 – July 2024 and is provided by the Romanian Auto Registry at the request of the Motivation Romania Foundation.
** The idea of the campaign was outlined within the “8 hours overtime for a good cause” project of the Bucharest Community Foundation, a project carried out in March 2017, which brought together, for a working meeting, professionals from several professional areas and NGOs hate.
Motivation Romania Foundation is a non-governmental, non-profit organization created in 1995 to support children and adults with disabilities. The services they offer cover a wide range of needs, from assessment and adapted equipment for different types of motor disabilities, to active recovery and training for independent living with a wheelchair instructor, advice on accessibility and employment and adapted sports . To date, Motivation has restored freedom of movement and hope for a fulfilled life to more than 29,000 people with disabilities in Romania.
Source: www.iqads.ro
