El Hormiguero counterattacks ‘La Revuelta’ with a new strategy

In the midst of an unprecedented television battle, The Anthillthe program hosted by Pablo Motos, has decided to respond with new tactics after the “sorpasso” of The Revoltthe space that has catapulted David Broncano to the leadership of the nights on Spanish television.

The nervousness is palpable at Antena 3, which has mobilized efforts to contain the presenter’s meteoric emergence at RTVE. One of the first measures was the alteration of advertising, avoiding the usual commercial breaks at the beginning of the program, in an attempt to retain the audience and avoid the dreaded zapping toward The Revoltwhich has no commercial breaks.

This strategy, which was used for the first time last Monday, was repeated on Tuesday in the hope of stopping Broncano’s advance. However, the efforts were not enough to prevent what many considered unthinkable: La Revuelta overtook The Anthill in audience, starring in a historic overtaking.

With more than 2.1 million viewers and a 17.4% audience share in its second broadcast, Broncano was crowned the most watched programme of the day, leaving Pablo Motos and his team in search of new solutions.

Another movement of The Anthill has been to extend its broadcast beyond 11:15 p.m., taking advantage of the fact that La Revuelta ends at 10:50 p.m. By prolonging the time on screen, Motos’ program seeks to inflate its share index, keeping the audience connected for longer and improving the final results.

However, this maneuver has not been enough to reverse Broncano’s impact on the prime timewho continues to capture the public’s attention with his mix of humor, culture and spontaneity.

The length of the program is key in the television battle

The Revoltwhose name seems to have taken on a life of its own, is revolutionizing the access prime time of free-to-air television. Since its premiere, when it surprised with a 17.1% share, Broncano’s programme has not stopped growing, breaking all expectations and establishing itself as an unexpected phenomenon.

The audience war between The Revolt y The Anthill has just begun, and everything indicates that Antena 3 will not stop implementing changes in its programming to stop its competitor.