Elon Musk is a man of many promises, the fulfillment of which usually takes longer than originally planned (although there are exceptions). In any case, it has results, it must be acknowledged, but it is often quite stiff. Some promises, however, have faded into obscurity. Tesla, for example a few years ago, it planned to increase its annual production by 50% per year in the long term, but this should not mean that it should achieve this 50% every year, but that it should be a long-term growth average. Even for 2023, long-term growth was more or less maintained, although specific one-year growth was quite far from 50% (it was only 38%). But in 2024, it’s a problem. The company failed to grow at all. For the first time since 2011, there was a decrease in annual production.
But everything is not as black as it may seem now. With the number of 495,570 cars (471,930 Model 3/Y and 23,640 Model S/X/Cybertruck), the fourth quarter of 2024 is a record, and thus the best in the history of the brand in terms of the number of cars delivered. This quarter also saw more car deliveries compared to production (usually Tesla haters argue that Tesla has higher production than deliveries to indicate a lack of interest, but the opposite was true this quarter).
Cybertruck sales are nowhere near where pre-orders were supposed to be, Tesla is also still missing a long-promised cheaper model priced around $25,000 (and let’s face it, the market for more expensive EVs is getting pretty saturated, while in the “Western “The low-end offer is still awaited, and China is beginning to cover this quite a bit, both at home and in, for example, Europe). Tesla’s car portfolio is aging (the Model S is almost 13 years old, the Model X will be 10 this year, but they’ve never been big sales drivers) and the absence of new models, although the existing ones are constantly being upgraded, may also make existing users less eager to upgrade.
Source: www.svethardware.cz