Starting today, Seznam.cz offers a subscription called Seznam bez reklam. The service can be purchased for CZK 179 per month and will replace the existing Seznam Premium, which for a fee made it possible to watch videos on dating websites without ads. Its users can switch to the new service at the current price (CZK 29) until the end of their subscription. The others have on trying it out 14 days free.
For the mentioned fee, you will get rid of advertising on all websites of the List, including video and audio advertising, banner advertising and advertising in podcasts (however, audio advertising in podcasts will remain). It will concern more than twenty Seznam websites, i.e. the homepage, News and services Email.cz, Mapy.cz, Médium.cz or Sreality.cz.
Some ads won’t go away
On the other hand, you will continue to see advertising in commercial content via partners and selected advertising in search (Sklik). According to Seznam, otherwise the results would not be relevant.
Seznam also discounts the Seznam service without targeted advertising, where it did show you the ad, but according to its claim, it did not collect data about you and did not target the ad that way. He now wants CZK 49 per month for this.
“If we don’t show an ad to a user under the Ad-free List product, it goes without saying that we don’t collect any data about them for the purpose of targeting them,” explains Jiří Udatný, Director of the Identity and User Profile Division.
“On Seznam’s services, we work very carefully with advertising so that it is as friendly as possible for our users and does not disturb their experience. Even so, we perceive that there is a group of people who prefer to browse websites without advertising.”
“And it is for them that we have prepared the option of purchasing the Seznam bez reklam product, which for a monthly fee of 179 crowns will allow them to display our websites without display, video and audio advertising,” describes the advantages of the Jiří Udatný product.
The list is also preparing a premium version of the Mapy.cz service, about which we still do not know much. However, it plans to link accounts within the family into one subscription.
Source: www.cnews.cz
