United Digital Group will be acquired by MSQ for an undisclosed amount as part of its international expansion plan.
United Digital Group is a company with offices in Germany and Spain, employing 350 people and an annual turnover of 40 million euros.
MSQ did not yet have a branch on the German-speaking market. With the current acquisition it gains customers such as Porsche, Fendt, Bosch and Vaillant.
The takeover of EDIT is part of the British organic growth and acquisition growth strategy, supported by investments from private equity groups One Equity Partners and LDCto create multidisciplinary centers in Europe, the US and Asia. The former acquired in June 2023 a majority interest.
The group has a broad portfolio that varies from B2B, e-commerce and tech to PR, marketing and sustainable content production. MSQ has 1,850 employees active in 22 international offices and 12 agency brands.
Photo: Kid Circus, Unsplash
Source: www.emerce.nl
