Essentiel Antwerp supports Orange Babies and The Launch gives residual materials a new purpose

Positive fashion news deserves extra attention. That is why FashionUnited highlights a number of noteworthy messages every two weeks. Today Essentiel Antwerp, The Launch and Geox deserve a podium.

Essentiel Antwerp and Orange Babies draw attention to HIV among mothers and children with an exclusive hoodie

Essentiel Antwerp is committed to combating the HIV virus in Africa. The Belgian brand does this by entering into a partnership with Orange Babies, a Dutch foundation that is committed to mothers and children affected by the virus in Africa. Essentiel Antwerp and Orange Babies designed an exclusive hoodie, the profits from the sale of which will be donated to Orange Babies.

The Belgian fashion brand and non-profit organization designed a black hoodie with a strong message: “Rise by Lifting Others” and is available via the Essentiel Antwerp website for 125 euros. Profits from the sale will be donated to Orange Babies, which will use the money to test people for their HIV status, provide medication, condoms, the contraceptive pill and provide information, education and psychosocial support.

The Launch joins forces with The View to give fabric scraps a new purpose

Fashion brand The Launch is known for combating overproduction and strives for ‘zero waste’. However, when producing clothing, there are often leftover fabric scraps that are almost always lost, the fashion brand writes on LinkedIn.

What do you do if fabric scraps get lost? Looking for a solution, that’s what The Launch thought. The brand started looking for a partner who could do something for the fabric scraps. The Launch found a suitable partner in The View. This sustainable yoga brand gives the fabric scraps a second life by using it as filling for their meditation cushions, which are handmade in Amsterdam.

Geox donates a thousand pairs of children’s shoes for DANA victims

Spain experienced extreme weather conditions at the end of October 2024, resulting in flooding in urban areas of Valencia. As a show of compassion and solidarity, Geox decides to donate a thousand pairs of children’s shoes for the youngest victims.

“We are shocked and saddened by what happened in Valencia,” said Mario Moretti Polegato, founder, major shareholder and chairman of Geox, in a statement received from the management of the Italian footwear and lifestyle brand. He added: “With this gesture, we want to offer children and their families a smile and a little comfort during this difficult time during the holidays.”