For years, Dacia has been the benchmark for cheap or, to put it mildly, affordable cars. After all, her role in the Renault group was like that from the beginning. However, Dacia is no longer as favorable as before and cannot alone respond to threats from the east, because if a new brand with affordable prices does not appear soon, the Chinese devil will take the joke.
The new year 2025 according to the Chinese calendar will be under the rule of the green snake. The symbolism behind the “green” snake, at the time of Chinese supremacy in the field of electric (green) cars, coincides with their increasing dominance, he states Klix.ba.
A superior creature or a true devil who does not recognize a rival and his authority is preparing to deal a heavy blow to European rivals, who seem to be in some kind of “knockdown” or rather in a vicious circle between electrification, fear of the euro standard and never higher inflation.
Not so long ago, two decades ago, we witnessed the birth of an affordable European brand – Dacia. The Romanians under the leadership of Renault, who managed to stuff and at the same time recycle old and tried-and-tested parts from the shelves into not-so-greatly designed cars, quickly became a real hit in Europe for two reasons.
Proven mechanics and a decent price were the formula for success in winning the battle for cheap cars against Chinese brands, which even then attacked Europe and fortunately did not find their place under the sun. However, in two decades, Dacia has grown into a respectable brand of the Renault Group and is no longer the only one that can hold off the attack of the Chinese snake, because Chinese cars also have heads and tails.
Although Sander sales are experiencing a renaissance in Europe, with the arrival of new models, Jogger, Duster and recently Bigster, Dacia is no longer so favorable. Dacia has a growing audience, which really looks for and appreciates cars that are not too technologically superior, that do not have a lot of modern technology and that meet the needs of customers in form and content, because these cars cost up to 25 percent less than most rivals from other European brands. But there is already a fear that this will not last forever and that the difference is decreasing from year to year.
On the other hand, the next generation of Sander is already being announced, which will “million percent” become a slave to electrification, which clearly implies that the last pillar of defense will become less affordable. Let’s add dozens of mandatory driver assistance systems that Europe imposes and imposes on them as if it were old fashioned, and we get a Dacia that is anything but affordable.
The car market is constantly changing, but now more than ever we need affordable cars. Let’s take into account inflation and the disproportionate increase in the prices of new cars of at least 30 percent compared to the period before the pandemic, and we will get the picture that for the price of the current Logan “until yesterday” we could get a diesel Skoda Octavia.
Dacia is still there, reaping great success with Sander, but the Asians are preparing to land on Europe next year, because before they start producing locally, they will send hundreds of ships with affordable cars that Europe has not experienced until now. No matter how much additional taxes are introduced on Chinese electric cars, they are not slowing down, but are stepping even more offensively towards Europe.
Brand new brands emerged at the Paris Motor Show, which we are convinced that even the average connoisseur of the auto industry in China does not know exist, but dozens of others in the making are already preparing a program to expand to Europe. Also, Stellantis legally introduced the Leapmotor brand to the Old Continent, which already assembles cars at Fiat’s factory in Poland. Their entry model T03 is already sold in Italy for less than 20,000 euros, while the Italians are suspending production of the electric Fiat 500e indefinitely. It’s a popular and sought-after model number that Europeans have been announcing for too long as an exclusive boxing match.
European manufacturers suddenly turned the tables and began to give up electric cars, because the Chinese are realistically one step ahead in this business. Now all of a sudden it is being demanded that gasoline and diesel cars be kept as long as possible, because this means keeping both jobs and profits. The fear of the introduction of the Euro 7 norm could really be a huge blow, but there is even greater fear of the Chinese “green” snake, which is not afraid of high tariffs either. The penalties that EU manufacturers will receive due to unsold, primarily expensive electric cars and fines for CO2 emissions will be carried out by the Chinese.
Source: Klix.ba
Photo: Autoblog.rs Archive / Dacia / Leapmotor
Source: autoblog.rs
