The communications and marketing consultancy Angie has published, exclusively for Emarketing.fr, the second edition of its Top 50 of the most influential French marketing departments on social networks.
In just a few years, the number of speeches by chief marketing officers (CMOs) has multiplied on social networks. On LinkedIn alone, more than 1,000 posts by the main CMOs in France were published in 2023, compared to less than 700 in 2022 (an increase of 52% in one year). In order to measure the “digital leadership” of marketing executives who express themselves on social networks and thus draw up the Top 50 of these most influential professionals in France, the Angie agency studied 110 CMO profiles.
To this end, several criteria were analyzed: do they bring together a community? How often do they speak? What is the scope of their statements? Yannick Duport (Dalkia), Phil York (Peugeot) and Jean-Paul Bouteloup (PwC) – who generated the best scores in terms of audience, activity and engagement – are at the top of this ranking.
In details, while “Phil York has a huge audience rating, thanks in particular to the high number of Peugeot employees, Yannick Duport comes out on top of this Top 50 due to his diligent activity on the networks”as explained by Antoine Le Troadec, deputy director of strategic planning at Angie. Jean-Paul Bouteloup, for his part, has “relying on his expert posture” by sharing a lot of information on its networks to cultivate its influence.
Top 50 most influential marketing directors in France
- Yannick Duport (Dalkia)
- Phil York (Peugeot)
- Jean-Paul Bouteloup (PwC)
- Marianne Siproudhis (France Télévisions)
- Caroline Hirtzberger (Allianz Trade)
- Mathieu Têtu (Bel)
- Romain Liberge (MAIF)
- Arnaud Belloni (Renault)
- Dominik Gruber (Porsche)
- Florence Lemetais (Fnac Darty)
- Alexis Oger (Dell)
- Nicolas Gobert (Carrefour)
- Thierry Pflimlin (TotalEnergies)
- Arnaud Leroux (Decathlon)
- Asmita Dubey (L’Oreal)
- Stan Shparberg (Airbus)
- Federico Goyret (Citroën)
- Claire Gerbeaud Ndomba (Engie)
- Timothy Loizeau (Burger King)
- Arnaud Weiss (LumApps)
- Elie Spiroux (Eiffage Route)
- Aurora Miceli (Electrolux)
- Christine Ravanat (Expleo)
- Ana Maria Olcina (Randstad)
- Amélie Poisson (La Redoute)
- Guillaume Ferrand (IBM)
- Maud Samagalski (Hewlett Packard Enterprise)
- Rania de Lopez (CMA France)
- Morgane Castanier (SNCF Stations & Connections)
- Anthony Macare (Bandai Namco Europe)
- Christian Bako (Saint-Gobain)
- Caroline Jourdain (The Walt Disney Company France)
- Caroline Blanchet (ADP)
- Jean-Philippe Bécane (Google)
- Carine Rochette (Adecco)
- Estelle Suzenne (BMW)
- Sarah Poitier Baraghini (Accor)
- Christel Lerouge (Capgemini)
- Karine Taeckens (Bonduelle)
- Christopher Maree (Adobe)
- Maxime André (M6 Advertising)
- Emilie Charbonné (Bel)
- Isabelle Leduc (Yves Rocher)
- Bruno Palacios (Safran Electronics & Defense)
- Antoine Susini (Heineken)
- Martin Haniez (Eurazeo)
- Si-Mohamed Said (Generix)
- Aurelie Taude (Monoprix)
- Céline Wargnier (Etam)
- Fanny Chatelet (AXA)
For more details on their follower and engagement scores, see below:
Methodology of the study
This study was conducted by Angie’s Opinion, Data & Intelligence department, an expert in data-driven influence strategy.
It covers a broad corpus including all marketing directors of large French companies (and French marketing managers working within international companies).
To be included in the ranking, there are fairly strict criteria for the level of responsibility: audience, activity and engagement. And to be included, it is not enough to be “present” on social networks, but rather to be “active” there.
These indicators come from a meticulous work of “data crunching” carried out by Angie, in part, using algorithms, from LinkedIn and X. The share of engagement being more important than activity in measuring influence.
Source: www.e-marketing.fr
