The Puma brand and Rihanna as the creative director of Fenty officially opened the doors of Fenty University in the third season of Fenty Puma by Rihanna. Their sports pieces have undergone a fashion metamorphosis and are very variable.
Rihanna has designed a collection that represents different youth groups and their fresh original styles. They distinguish students in the corridors and in the changing rooms. The styles included in the collection include – nerdy, jocks,
skejt, preppy, goth a bad gals. Rihanna’s lent signature in the style of Fenty is realized in various forms on hand-knitted sweaters, dresses, oversized coats or furs.
Without uniformity
It’s a battle against classic uniforms and jerseys, which have been replaced by technical sports material with a fashionable touch in the style of the Ivy League.
Branded details featured throughout the collection include Rihanna’s lucky number 13, 1988 birthday badges, a FentyxPuma piercing zip, Fenty Puma branded buttons and tags, as well as original patches and athletic tape.
Trendy accessories
Rihanna as creative director also chose accessorieswhich will fine-tune the right university look. They are them bags in various forms and shapes, from large plush backpacks to handbags or caps, scarves, shawls and chokers.
Sneakers, Creepers and more
When we add to that a load of shoes featuring new styles and future icons – the Chelsea Sneaker Boot, the Fenty Trainer Hi and the Knitted High MaryJane Heel, there’s nothing to worry about. And of course, there is the iconic Puma Creeper shoe, which returns in two new guises – as Cleated Creeper Suede and Anke Strap. The sneakers will be available in both women’s and men’s sizes in the latest seasonal colors.
New Creepers are available now since last August 2017 at the Puma Concept Store in the OC Palladium and at the end of September also at selected retailers. Other pieces from the new collection will be on sale in during the month of October 2017.
Photo source: Puma
Source: www.luxurymag.cz
