Ad Alliance will purchase advertisements for FilmBox in the Netherlands from February 2025. FilmBox, the first 24/7 movie channel in the Netherlands, brings together the biggest Hollywood blockbusters, arthouse films and classics. In addition, FilmBox has the live broadcast rights for the Oscars and the Golden Globes 2025.
The collaboration between parent CANAL+ and Ad Alliance starts with FilmBox, for which the media sales house will sell the advertising breaks between the films. Together we will look at how the collaboration can be expanded in the future and how the other CANAL+ brands will have a place within Ad Alliance.
FilmBox is available in the basic packages of Ziggo, KPN, CANAL+, Canal Digitaal, Online.nl, Delta, Caiway, Kabelnoord, Plinq, Trined, SKP and Breedband Helmond.
Source: www.emerce.nl
