Sports and lifestyle brand Reebok this week launched the first collection to emerge from a key collaboration with a fashion icon named Victoria Beckham. Collection Reebok x Victoria Beckham for spring 2019 embodies the basic principles of this innovative collaboration and is based on a common goal – to create a fresh type of first-class sportswear underlined by a simple, modern look.
This stylized collection comes with a range of functional garments, some unisex, designed to seamlessly accompany the wearer from the gym to everyday life and back again.
Inspired by LA and London
Victoria Beckham’s experiences from living in Los Angeles and London were a direct inspiration for the creation. The collection thus combines a relaxed Californian atmosphere with polished British tailoring. The result is a set of pieces that are essential for performance and suitable for the city streets, reflecting the contemporary lifestyle.
The Spring 2019 collection is inspired by a distinct, clean aesthetic with an understated logo that celebrates this partnership in three guises: the Reebok logo, the integrated vector VB logo and the repeating vector VB logo. The models use premium materials and technologies and are distinguished by a color palette that mixes seasonal shades of camel hair, silver and gray with the key colors that characterize this collaboration – sunset orange, black and white.
To the process of designing this collection Victoria Beckham
says: “The main idea of this collection is to combine the looseness of street fashion with the technical properties of sportswear while maintaining the minimalist aesthetic of my brand – and to include unisex models in the collection, which played a key role for me when designing it. Each piece is designed to be flexible, adaptable and allow for optimal athletic performance. On the other hand, it was also important to create something stylish that would easily fit into any wardrobe. These models will accompany you from the gym to the office and with a detour to school.”
To wear and enjoy the new collection, Victoria Beckham adds:
“I wanted a collection that could keep up with a busy schedule like mine. These models have the functional features I need in the gym, but are simple and adaptable enough for my lifestyle. I personally tested each functional piece while exercising.”
Karen Reuther, Vice President of Creative at Reeboksays: “This collection boldly showcases Victoria’s vision, which is strong and confident, while also bringing a modern and inclusive perspective. Victoria Beckham and Reebok set the bar really high in fit, fabric, silhouette and finishing, and the collection takes the definition of sportswear to a new level. Victoria’s thoughtful approach to design is reflected in every detail.”
The visual direction of the campaign to promote the collection, behind which the photographer stands
Mario Sorrenti and stylist Alastair McKimmis based on the creative vision that Victoria Beckham has chosen for the collection, which combines the relaxation of premium streetwear with technical emotion, all wrapped in the simplicity that is so characteristic of the Victoria Beckham aesthetic.
Collection Reebok x Victoria Beckham for spring 2019 will be readily available at Reebok.com/VictoriaBeckham and other select retailers worldwide.
Photo source: Reebok
Source: www.luxurymag.cz
