The goalscorer is supposed to boost Sky’s Christmas business. The pay provider is happy about an opportunity that doesn’t come along often.
FC Bayern striker Harry Kane will be an advertising ambassador for pay-TV provider Sky in the coming weeks, particularly promoting the still relatively new Sky Stream product. Sky announced this on Monday morning. The two greats of entertainment and sports are staged here – Harry Kane and the famous guards from the Netflix series “Squid Game”, which is known to be the streamer’s Christmas highlight.
Kane shows off his “particularly likeable side” in sports as an ambassador for the new TV box Sky Stream, as a Sky statement puts it, and also demonstrates his acting skills.
Harry Kane on working with Sky: “We love spending time together at home. Sky Stream makes it easy for everyone to find something they like to watch, be it live sport, children’s programs or great series and films. Even the kids enjoy watching me and the team when they can’t come to the game. Sky Stream helps us to relax and enjoy our time together.” And for Sky, Daniela Kühn, who is responsible for marketing, says: “The opportunity doesn’t come often to show attention-grabbing entertainment greats like Harry Kane and the iconic characters of the Netflix series Squid Game together in a campaign. We have managed to tell a story that Sky Stream brings to life in a playful way – with the new TV box we are bringing the best content to your home quickly and easily.”
As part of the campaign and therefore also for the Christmas business, Sky has also put together a new offer. The live sports and entertainment packages including Netflix are offered for 40 euros per month. The campaign was partly implemented in London by Sky Creative, but of course the German Sky Marketing and Netflix in Berlin were also involved. Akinola Davies Jr. led the spots. the direction.
Sky has to fight for Bundesliga rights
When the campaign is running, it’s everything for Sky. The tender for Bundesliga rights will start again in exactly one week. It had already become clear in the spring that Sky’s competitor DAZN was prepared to invest a lot of money. Sky, on the other hand, should continue to need good Bundesliga games in order to achieve its corporate goals. But you have to look at the finances, because Sky will also have to be measured by how quickly management gets the company into the black in Germany.
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Source: www.digitalfernsehen.de
