In an interview with Autocar, the CEO of Ford’s Model E division, Marin Gjaja, said the company was too ambitious about its EV plans in Europe.
“I think the customers have had their say, and they have told us that it is too ambitious,” says Gjaja. “We don’t think that going all-electric by 2030 (in Europe) is a good choice for our business or, especially, for our customers.”
Ford announced in 2021 that it plans to make its European fleet electric by 2030, but this is the second report to emerge recently suggesting that Ford will slow down those plans. In May, Ford of Europe managing director Martin Sander told Automotive News that gasoline engines could be offered beyond 2030. “If we see a lot of demand, for example for plug-in hybrid vehicles, we will offer them.”
In this case, Gjaja cites slowing electric vehicle adoption and rising costs as the main reasons for the recent postponement.
Currently, Ford sells only two electric models in Europe, the Explorer EV and the Mustang Mach-E. The new Ford Capri will go on sale later this year.
Prepared by: Ivan Mitić – Autoblog.rs
Source: autoblog.rs
