The Ford Fiesta, which seemed destined for a definitive farewell, could soon return in a completely new guise. According to an interview with Marin Gjajadivision operations manager Ford Model Eto the site Autocarthe iconic B-segment of the Blue Oval could be reborn as an electric car. Gjaja revealed that Ford is developing a new platform dedicated to compact and low-cost electric vehicles, which could include a future party.
This new platform will underpin Ford’s smaller models, including the next-generation Fiesta, Focus and Puma. The brand’s electric transition will be complete by 2030, alongside the already well-known Explorer, Ford Capri and Makeall built on a Volkswagen platform. The new Fiesta could be the first model to adopt this technology, with a launch planned for 2026.
A Ford Fiesta EV to compete with China
Ford is facing the challenge of competing with the Chinese competitionfocusing on solutions that allow the launch of affordable cars, essential for the mass diffusion of electric cars. In this direction, the company is evaluating the use of lithium iron phosphate batteriesa technology that offers a good balance between performance and production costs.
Marin Gjaja stressed that competition in the low-cost car segment, dominated by Chinese manufacturers, represents a significant challenge. Ford, which has a long tradition in mass-producing cars, does not intend to abandon this segment. A new platform developed by a former Tesla engineer will be the basis not only for the new Fiestabut therefore also for the future Focus it’s a new generation of Pumaall strictly electric.
Ford’s strategy
Il Return of the Fiesta represents an opportunity for Ford to reassert itself in a sector in which it has historically been a leader, but which in recent years has neglected to focus on other objectives. Ford’s strategy calls for the launch of the first model on this new platform in the United States between the end of 2026 and the beginning of 2027, as Gjaja reported to Autocar.
The adoption of lithium iron phosphate batteries It is one of the keys to the strategy at Ford to reduce costs and make electric cars accessible to a wider audience. This technology, while having a lower energy density than traditional lithium-ion batteries, offers advantages in terms of safety, durability and production costs, making it an ideal choice for mass-market vehicles.
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Source: www.autoblog.it
