Ford was a little too ambitious on electric cars

Ford admits it was a little too ambitious on electric cars and is finally revising its plans for 2030.

As we know, from 2035, only electric cars will be authorized for sale in Europe.

Not just electric cars

And all manufacturers will have to comply with this obligation. Including Ford, which already markets several models, such as the Mustang Mach-e and the Explorer, and which has just unveiled its new 100% electric Capri as well. But the firm is ultimately no longer really sure of being able to meet its objective, while it planned to become a zero-emission brand from 2030. Indeed, this will probably not happen in the end. In a recent interview with Autocar, Marin Gjaja, the Head of Electrification Division Ford’s Gjaja has openly stated that the goal of going fully electric in Europe is “too ambitious.” The statement reflects a general questioning of the all-electric strategy within the company, a position that now appears to be shared by many other players in the industry. Gjaja clarified that the all-electric strategy “is not a good fit for our business and our customers.”

A new strategy

This revision comes in a context of falling demand for electric vehiclesa decline in government subsidies and overall economic uncertainty. These factors have led Ford to reassess the viability of its initial goal of going fully electric by 2030 in Europe. The Ford spokesperson expressed a sentiment shared by many customers, noting that they viewed the transition plan as too hasty. “We think customers have spoken out and told us it’s too ambitious,” he added. Ford isn’t committing to abandoning its 2030 goal entirely yet, but recent statements suggest increased flexibility in its strategy. For example, the company could continue to sell combustion and hybrid cars. In fact, this isn’t the first time Ford has indicated that it might continue to offer combustion vehicles after 2030.

However, the manufacturer continues to develop its range of electric cars.