The radio station France Inter entrusted the creation of its new advertising film to the Silenzio agency. At the heart of its message: “a promise of singularity and plurality through the diversity of content” it offers and the speakers it receives.
“There are many of us. And we are deployed on all sides.” This is the signature of France Inter’s latest campaign, which thus affirms its ambition to develop its visibility and engagement on all channels, as well as to broaden its audience base to younger generations.
Another ambition of the radio station with this new campaign designed by the Silenzio agency: “illustrate its promise of singularity and plurality through the diversity of content” that it proposes and the speakers it receives. “France Inter’s offering is multiple and widely diversified in terms of audio, video and event formats. Much more than a radio station, France Inter is today a content platform that is deployed on all media, for all audiences. public, as close as possible to the uses and desires of each person”indicates Morgane Le Tac, communications director of France Inter, in a press release.
This campaign was rolled out from October 21 in metro and station displays on more than 1,500 faces throughout France and in an XXL tarpaulin on the walls of the Maison de la radio et de la musique. It will continue throughout the year in the press and on social networks.
The visual identity of France Inter also redesigned
An advertising spot will also be broadcast from October 28 in TV replay and from October 30 throughout France in nearly 600 cinemas. “It is a source of pride for our agency to support a media outlet like France Inter, which we particularly follow and appreciate. With this campaign, we wanted to show all the richness of this brand and its unique positioning on the market”explains, for her part, Caroline Bismuth-Dardour, co-president of Slienzio.
The agency also redesigned France Inter’s visual identity: “a graphic bias of duotones deliberately very colorful, joyful and dynamic to carry the antenna’s events, symbolizing both the editorial requirement and the spirit of openness of the station”she specifies in a press release.
Source: www.e-marketing.fr
