Médiamétrie publishes the audience results for Radio in Metropolitan France from September 2 to October 27, 2024. France Inter, franceinfo and RTL are the stations which attracted the most listeners over this period.
A particularly successful start for franceinfo! While its news site recorded the most visits (226 million) among all other online media in October 2024, the radio station managed, according to Médiamétrie, to take second place in audiences for the months of September and October, in front of RTL. With nearly 5 million French people listening every day of the week over the same period, public radio attracted 8.9% of listeners.
For its part, the M6 group station presents a much less favorable dynamic. With an average daily audience of 4.9 million French people (or 8.7%), RTL lost more than 300,000 daily listeners in one year.
A record for France Inter
Unsurprisingly, France Inter remains at the top of radio audiences and continues to widen the gap with its competitors. By gaining 260,000 daily listeners compared to 2023, the station brings together nearly 7.2 million French people every day, or 12.8% of the total audience.
It’s a record! “Listeners are overwhelmingly on France Inter. It is a huge public service success. This supports the course we are following: being an open, joyful, popular media, which invites you to think against yourself and look to the future… without forgetting all the pleasure that radio can provide. What joy!”welcomes Adèle Van Reeth, director of France Inter, in a press release.
7,200,000 listeners every day
265,000+ in an year.
Never has a radio station brought together so many people.1st radio and 1st morning show in France, leader in podcasting and digital… France Inter is smashing all records and it’s thanks to you.
Thank you from the bottom of my heart???… pic.twitter.com/2MAHErnS6L
– France Inter (@franceinter) November 14, 2024
The other stations in the public group also showed positive results. While France Culture has gained 267,000 daily listeners in one year (now attracting 2.11 million each day), France Bleu is followed by 2.6 million listeners each day, or 87,000 more in one year. France Musique is also recording good momentum with 1,263,000 listeners each day, an increase of 206,000 listeners compared to 2023.
In bad shape a few years ago, the Europe 1 station – owned by Vincent Bolloré – managed to reverse the trend with nearly 2.5 million listeners, an increase of 347,000 compared to the previous year. The arrivals of Pascal Praud in 2023 and Cyril Hanouna this year partly explain this dynamic. Indeed, the 4 p.m. to 6 p.m. slot, occupied by the controversial host of Touche pas à mon poste, “records the best growth on the market with a doubled audience (495,000 listeners; +262,000 in one year) and an almost tripled audience share (3.0%; +1.9pt)”as Europe 1 indicates in a press release.
NRJ and Skyrock in bad shape
Finally, NRJ (7.4%) and Skyrock (5.4%) continue to lose audience share every day. While the first shows a loss of nearly 300,000 daily listeners, the second has lost… 430,000! Conversely, Nostalgie – another station in the NRJ group – is progressing, with an audience share of 6.6% (+0.6 pt, with 3.7 million daily listeners).
According to Médiamétrie, on an average day of the week, radio brings together 37.8 million French people aged 13 and over, for 2 hours 48 minutes per day per listener. This is down slightly compared to the same period in 2023 (38.1 million).
Methodology:
Interviews carried out between September 3 and October 28, 2024 with the population aged 13 and over: 18,366 interviews for the Monday-Friday period, and 5,649 interviews for the Saturday-Sunday period.
– Audience report carried out the day before, from 5 a.m. to 5 a.m. the next morning, carried out spontaneously. The person interviewed himself cites the names of the radio stations he listened to without any suggestion of response.
– Interviews carried out on Sundays and public holidays, on mobile phones and landlines in order to optimize the reachability of the population by telephone. Calls are made between 3:30 p.m. and 9 p.m. Monday to Friday, between 11 a.m. and 8 p.m. Saturday, and between 3 p.m. and 8 p.m. Sunday.
– Daily monitoring of the socio-demographic representativeness of the sample with equal distribution of interviews between survey days.
– The audience results relate to the “Monday-Friday” time base constructed by excluding Days of Least Activity (JMA), days for which the activity rate is less than 55%. Over the period September-October 2024 no JMA was noted.
– Only the cumulative audience allows the number of listeners to be calculated: Cumulative audience (in %) x 560,780 = number of listeners. The audience share point cannot be the subject of such an operation.
Source: www.e-marketing.fr
