from January 2022 together

Forever Better Together this is the claim of a new cooperation in world sports brand Puma and communication
agency Bison & Rose. In the selection process this autumn in the Czech Republic, Puma chose the Bisons, who will be in charge of communication for the category run/train a lifestyle. Their official collaboration will begin from January 2022.

Puma’s DNA is sport connected to fashion

Sport is the basic building block of the Puma brand. Part of the DNA of the brand is a passion for designing and developing products that push the boundaries of conventional design and break established myths. Over the course of more than 70 years, the Puma brand has made history as a partner of the fastest athletes on the planet.

It enriches sports such as football, running and training, golf, basketball and motor sports with original products that draw inspiration from performance sports and lifestyle and are perfect both in their functionality and original design. Part of the brand’s mission is also a wide range of sustainability topics, on which Puma continuously works so that its activities are in line with the United Nations Sustainable Development Goals.

“We were looking for an agency that would understand our values, history and brand heritage while coming up with innovative ideas and actively seeking PR opportunities in existing and new areas. The B&R team impressed us not only with their original tender offer, but also with their portfolio of services and experience. We found much more in the Bisons than the original intention of the tender,” he says Katarzyna Weslawowicz, Head of Marketing PUMA Eastern Europe.

Puma s Bison & Rose

Bison & Rose provides internal and external communication services to important international and domestic companies and brands. It is also an affiliate of the global BCW network (Burson Cohn & Wolfe) for the Czech Republic and Slovakia, and for both markets the Bison & Rose group is also a partner of the international consulting network FTI Consulting, specializing in financial and transactional PR and issues management. For Puma, he will provide PR service for the run/train and lifestyle categories, including product communication, complex media relations, crisis communication and influencer’s marketing. Cooperation with Puma will be ensured by Veronika Deckerová’s agency team headed by Lucía Fialíková.

“In communication, it is always very important when partners resonate with each other, and that is what is happening in this case. Therefore, I am very happy that such an inspiring brand as PUMA undoubtedly is, has placed its trust in our team and that we will have the opportunity to participate in its communication direction.” he says Veronika Deckerová, Senior Consultant of the Bison & Rose agency.

Puma Heroes et al.

• On the Czech market, Puma is dedicated not only to the support of budding talents. As part of the Puma Heroes project in collaboration with by Ambassador Ben Cristovao she chose four young creatives to help them start their careers.
• The brand has been working with artists and other brands on a global level for a long time. For example, this year he was featured in his first solo collaboration with singer and fashion icon Dua Lipa new model Mayze sneakerwhich combines the brand’s retro classics with new trends.
• Mayze is part of the initiative Puma She Moves uswhich, through its ambassadors, celebrates women who are moving the world of art and sports forward and who inspire other women around the world with their energy.
• The Puma brand pushes the boundaries of inspiration even further. As a response to the current pandemic situation, which many consider to be one of the most challenging times, the “Only See Great” campaign. The goal of the annual campaign is to share optimistic visions and emphasize the power of self-belief through global ambassadors.

Puma and Helly Hansen

The brand has prepared news for this autumn in collaboration with the leader in outdoor clothing, Helly Hansen. Together they launched a collection of winter functional lifestyle and running clothing and footwear for the AW21 season. The collection combines running and adaptive functions with winter use in mind. The collaboration pushes the boundaries of conventional design. The individual pieces are laid out in a neutral color palette and are underlined by functional details. The collection includes pieces such as jackets, tights, shoes and backpacks, all designed for use in the cold months.

Key pieces include

• Helly Hansen Voyage Nitro winter trail running shoe
• road Velocity Nitro Helly Hansen
• and more

The entire collection is available at Puma.com.

Puma badge

Puma is one of the world’s leading sports companies that designs, develops, sells and promotes footwear, apparel and accessories. For more than 70 years, Puma has tirelessly moved the world of sport and culture forward by creating fast products for the fastest athletes on the planet. Puma offers sports-inspired lifestyle products with an emphasis on performance in categories such as football, running, fitness, basketball, golf and motorsports. Thanks to a number of exciting collaborations with renowned designer brands, it influences and inspires not only street culture but also the entire fashion world. The Puma Group owns the brands PUmaA, Cobra Golf and stichd. Puma supplies its products to more than 120 countries and employs more than 14,000 people worldwide. Its headquarters are in Herzogenaurach, Germany. More information can be found at Puma.com.

Bison & Rose

An important Czech communication agency with a 25-year tradition on the market, which provides its clients with comprehensive services of integrated communication, media relations, digital communication and event and production services. It also operates in Slovakia and is the exclusive representative of the Burson Cohn & Wolfe network for the Czech Republic and Slovakia. It is a certified agency according to the CMS II standard and a member of the Association of PR Agencies APRA. B&R is the holder of the first ever APRA award for corporate communication, the winner of the first Golden Drum PR award awarded to a Czech entity at the international festival in Portorož, Slovenia, and the winner of the prestigious international SABER AWARDS competition. In 2021, she also became the winner of the prestigious Young Lions competition.

Photo source: Puma

Info source: Bison & Rose and Lucie Fialíková