Creators can now drive targeted traffic to their websites with the new Website Visits objective in YouTube Studio.
YouTube now offers creators and brands a new way to increase traffic to their websites: The Website Visits objective in YouTube StudioThis feature allows you to direct viewers directly from your own videos to external websites. For many, this is an effective way to specifically promote products or services and increase reach at the same time.
How does the new promotion goal work?
Creators can now choose between three goals for their video promotions within YouTube Studio: viewers, video views and website visits. The ads appear in various formats, including shorts, in-feed ads and skippable in-stream ads. A key advantage: With the new goal, you can target your videos directly at conversions and thereby attract specifically interested customers to your site. Social media consultant Matt Navarra reveals on Threads what the update looks like:
Post by @mattnavarra
View on Threads
However, there is also a small drawback that creators have to make compromises on: engagements generated by these ads do not count towards participation in the YouTube Partner Program and are therefore not eligible for monetization.
Using YouTube Studio correctly
This new feature offers huge advantages for creators who want to grow their community and at the same time aim for conversions. It allows video content to be used to increase reach and website traffic at the same time. In addition, with YouTube Studio, the target group to which ads are broadcast can be set specifically by country and language, thus making targeting much more precise.
This innovation from YouTube underlines the current zeitgeist in which videos – across all platforms – are emerging as trendsetters and algorithm favorites. After all, platforms like YouTube are continuously expanding their offerings – a cooperation with Shopify was recently announced, through which brands can tag products in YouTube Shorts.
To fully understand YouTube, it is important to know that changes are not only planned top-down by YouTube. Users of the app themselves also change the marketing strategy with their behavior. You can find specific information about this in our dedicated article.
Insights von YouTube:
How fans are changing brand strategy
Source: onlinemarketing.de
