BERLIN – Lidl has entered into a digital partnership with Disney+, which will give users of the Lidl Plus app in Germany access to the streaming service.
Lidl customers in Germany who use the Lidl Plus app and reach a certain monthly purchase volume have the option to choose the Disney+ ‘Standard with advertising’ subscription option via ‘Discount Collector Plus’ in the app from 4 November 2024.
App users will have access to Disney+ at a reduced price or for free, depending on their monthly spending with the Lidl Plus app.
The offer is activated exclusively through the application, and the discount can be extended every month with the corresponding purchase volume, notes the discount store.
After registering as a Disney+ discount aggregator, customers must activate Lidl Pay and make relevant purchases to gain free access to the Disney+ ‘Standard with Advertising’ subscription option.
Jan Bock, Deputy CEO of Lidl Dienstleistung GmbH & Co. KG, said: “By collaborating with Disney+ and the new exclusive offer, we further increase the user benefit of our Lidl Plus app and offer a special added value that goes beyond the usual shopping experience. With Disney+, we are expanding our digital offering with exciting entertainment for the whole family.”
Lidl adds that they are promoting the cooperation at the beginning of the campaign through the new digital Plus offer through TV, radio, print and digital media.
Eun-Kyung Park, senior vice president and regional director of GSA at The Walt Disney Company, said, “There is probably no more exciting marketing collaboration right now than that of Disney+ and Lidl. This is an important step to connect retail media, CTV and DTC sales.
“We are proud to be able to take the first step into this promising future together and exclusively with Lidl. Here, the best entertainment meets the highest retail quality and offers unprecedented added value for customers on the German market. In addition, the partnership with Lidl includes pioneering cooperation in the field of advertising sales.”
Earlier this year, Carrefour partnered with Netflix on a new Carrefour Plus subscription program for customers in the Rouen and Bordeaux areas of France.
Source: SEEbiz
Photo: logowik
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