Global tablet market up 20%. Apple, Samsung and Amazon dominate the top

According to the latest report from International Data Corporation, the global tablet market will grow by 20.4% in the third quarter of 2024, reaching 39.6 million units shipped.

This development marks a significant comeback after a difficult 2023.

Apple remains the leader, but competition is intensifying

With 12.6 million units delivered and a growth of only 1.4%, the Americans maintain their dominant position, although the market share fell from 37.7% to 31.7%.

The iPad Pro, for example, fell short of expectations, with high prices deemed unattractive in emerging markets.

Outstanding performance for Samsung and Amazon

The South Korean giant is in second place with 7.1 million units shipped and an increase of 18.3%.

Although the company launched premium models such as the Galaxy Tab S10 Ultra and S10+ with AI features, the success came mostly from the sale of affordable models in the Galaxy Tab A9 series.

Amazon.com saw the most spectacular growth of all manufacturers: 111.3%, with 4.6 million units shipped. The success is largely due to the Prime Day events held in the summer and fall, but also the launch of the new Fire HD 8 with AI tools.

Huawei and Lenovo complete the top 5

Huawei shipped 3.2 million units, up 44.1%. The MatePad SE 11, with its competitive price, contributed a lot to this result.

Lenovo, although dropped to fifth place, grew 14.7% to 3 million units, with notable performance in Western Europe.

Artificial intelligence is redefining the market

The integration of AI functions is a key factor for the future growth of the market.

While most implementations are still in their early stages, with the exception of Windows Copilot+ for Surface tablets, AI innovations are beginning to attract consumers willing to pay higher prices.

The future sounds good

The tablet market offers great opportunities for manufacturers in various fields: gaming, education, medicine, entertainment and connectivity between devices.

Around 9.1 million units were delivered by other manufacturers outside the top 5, representing 22.9% of the market, demonstrating the dynamism and potential of this sector.

Optimism is also growing on the supply side of the industry: more manufacturers are actively preparing for the holiday season and promotional events such as Black Friday.

Source: PassionateGeekz